Winning With Data: Say No To Insights, Yes To Out-of-sights!

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If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!!

In the 807,150 (!) words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights.

In posts about advanced segmentation, in posts about how to build strategic dashboards that don’t suck, in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix, and on and on and on.

Go for insights!

The Problem.

In time, I've come to hate the word insights.

In our world – marketing research and analytics – that word has come…

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Robust Experimentation and Testing | Reasons for Failure!

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Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing.

It truly is the bee's knees.

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety).  There are fat books to teach you how to experiment (or die!). People have become Gurus hawking it.

The magnificent cherry on this delicious cake: It is super easy to get started. There are really easy to use free tools, or tools that are extremely affordable and also good.

…

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