We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are very good and all the rest leave me extremely frustrated with both the ink and the think. People make so many obvious mistakes. Sometimes repeatedly. Just yesterday I was quietly seething because none of the visuals included in the report contained any context to understand if the performance I was looking at was good or bad. Rookie mistake. The graph could be going up, down, all around and I as a consumer had the job of figuring if something was good, bad, or worth ignoring. The…
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