Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing my second book! Web Analytics 2.0: The Art of Online Accountability & The Science of Customer Centricity It is a long title ain’t it? The good news is we are going to refer to it simply as Web Analytics 2.0. In this post I wanted to share thoughts about the book, the process of writing it (and doing three rounds of edits!) and outcomes. The Background Since mid-2008 Willem Knibbe, my wonderful Acquisition Editor at Wiley,…
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An Analysis Ninja, let’s call him Philip Walford, asked a delightful question. Philip wanted to know if the impact of a faith based initiative in his company, product demo videos, could actually be measured using data. Hurray! Faith is good. Data is better. : ) [And before you flame me: know that I love my religion more than you love yours. Wait. That did not come out right. Let me rephrase that.] In this thanksgiving week 2008 post I’ll share Philip’s question about how to identify value of video product demos on an ecommerce site, and my answer about involving…