Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web Analytics professional. My first foray, all those years ago, into a “big boy” web analytics tool was using ClickTracks (after having dabbled in build your own log parsing ecosystem that dumps data in a massive Data Warehouse that fed a business intelligence tool to do web analytics!!). Over the years that early experience with ClickTracks and conversations with Dr. Turner and John helped shape a lot of my thinking. John Marshall as you all know was…
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I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis Ninjas this special post outlines how to get maximum value from Google Analytics. Tips, best practices, pictures, pointers, guidance. Most people barely scratch the surface of their web analytics tools. My hope with this post is to get you beyond the Dashboard and the Search Keyword reports and the…