Today’s post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter is geared towards being instantly actionable (rather than just theory-smart, which is pretty cool too). Do sign up if you want to deliver a small electric shock of simulation to your brain each week. TMAI #41 covered a graph…
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A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without. It is the antidote for the most pressing of web analytics challenges: the yearning and struggle to understanding the “Why”. And its free! And you can have it today!! No strings attached!!! [Update] There has been a lot of evolution since this post was written. A version of 4Q, now called iPerceptoins Free, continues to be free for limited use. In a comment below, I’ve also shared two…