Strategic Marketing Analytics: CMO Dashboards That Rock!

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. It turns out boiling the ocean is hard. To build an effective big picture scorecard for the CMO, that is not data pukey, there are three crucial challenges that have […]

The "Action Dashboard" (An Alternative To Crappy Dashboards)

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business of providing, to use a old fashioned word, information. This one of the core reasons why most dashboards are "crappy", i.e. they are data pukes that provide little in terms of […]