Save the best for last! Insights for Search is one of the most awesome research tools you’ll use. I promise. We have learned how to use Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors. We built on that by learning how the Google Ad Planner can help us identify demographic and psychographic attributes of the Visitors to our website, as well as our competitors. Not willing to stop there we also identified specifically how to identify Publishers where our target audiences exist, to aid in our intelligent acquisition efforts. In the final…