A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don’t give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. there is such little accountability to brand marketing and 2. it is such a strategic part of any business. So let’s fix that problem in this blog post. Let’s become BFFs with a lovely hidden gem that helps you leverage one of the largest source of data on the planet to understand the strength…
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It is such a cliché: Don’t just present data, tell a story. Yet it is rarely followed. We almost always present data. Actually we don’t present data, we send out reports. With data. Lots of it. With 6 size font and some pies and stacked bar graphs thrown in. Then we are frustrated that no one seems to pat us on the back, sing songs in our glory, give us more money. We don’t truly tell stories because it seems like a lot of work. And it can be. But you’ll be surprised at how often it is simply a…