Category: Web Analytics

Five Free \”Advanced\” Web Analytics Examples: Look Outside, Think Different.

Microsoft adCenter Labs. (Data mined from MSN users.)Why: Few website owners have any awareness of the demographic nature of their visitors and yet knowing ...
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2007 Predictions: Web Analytics

Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged ...
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Standard Metrics Revisited: #2: Top Exit Pages.

Visits, Unique Visitors). In the second one of the series we will look at a very standard metric Exit Rate and one specific report, ...
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The Great Web Data Capture Debate: Web Logs or JavaScript Tags?

this entry in wikipedia for pro’s and con’s of web logs and javascript tags, Aurélie’s post and Fox News and I am hoping it ...
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Ten Minutes With… Mike Moran, IBM

Mike Moran, Product Manager for IBM’s Search Engine Marketing Inc. The book, co-authored with Bill Hunt, has praise left, right and center (full five ...
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Seven Skills to Look for in a Web Analytics Manager

RIA’s and Ajax and then will come something else and like a tidal wave it keeps coming. It takes a special person to build ...
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Hiring a Senior Web Analyst? Here’s a Suggested Job Requisition / Description

Trinity experience. It also stresses team and leadership skills (the implication being that a Senior Analyst will not be a report writer / publisher). ...
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Ten Minutes With…….. Jason Burby, ZAAZ

ZAAZ. In his role at ZAAZ he leads the team that does cutting edge analytics and consulting for some of the biggest companies in ...
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Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

Web Analytics Association’s Research Committee. The topic of the podcasts was Measuring Rich Media. A heavy and ambiguous topic if there ever was one. ...
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E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. The emetrics DC ...
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London Calling. Dinner Anyone?

E-consultancy Masterclass. I was wondering if anyone would like to get together for dinner on Tuesday night, November 21st. We can talk shop or ...
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Excellent Analytics Tip #8: Measure the Real Conversion Rate & \”Opportunity Pie\”

we should not obsess about conversion rate we do. Mostly because short term goals drive a lot of what we do and if you ...
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Avinash Kaushik

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