Hello, My Name is Avinash. What is Unique About You?

At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons: 1) They have to stand out in a large crowd. 2) They have to do #1 when the most get is two to five mins with each person who stops at their booth. But from […]

How to Choose a Web Analytics Tool: A Radical Alternative

As you can imagine choosing a web analytics tool is a critical process because whether you choose right or wrong you will be usually stuck with it for a while. Also because we tend to overstate the importance of historical web data (a post coming on this one of these days) it is quite likely […]