E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

The 2006 e-consultancy Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. The RIBA is a great location as well, Ashley and the nice e-consultancy team deserve a big round of applause. As at all such events there was so much to learn […]

Five "Ecosystem" Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, that of Practitioners, is very different. This post covers the challenges that web analytics Practitioners and their employers are facing. Quick Summary of the Challenges: # 5: Lack of relevant talent […]