Month: November 2006
Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)
Web Analytics Association’s Research Committee. The topic of the podcasts was Measuring Rich Media. A heavy and ambiguous topic if there ever was one. ...
Continue Reading
E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing
Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. The emetrics DC ...
Continue Reading
London Calling. Dinner Anyone?
E-consultancy Masterclass. I was wondering if anyone would like to get together for dinner on Tuesday night, November 21st. We can talk shop or ...
Continue Reading
Excellent Analytics Tip #8: Measure the Real Conversion Rate & \”Opportunity Pie\”
we should not obsess about conversion rate we do. Mostly because short term goals drive a lot of what we do and if you ...
Continue Reading
Web Analysis: In-house or Out-sourced or Something Else?
Stage One: Birth What does it look like? You have nothing, no web analytics implementation or a really new one. You are just getting ...
Continue Reading
Five \”Ecosystem\” Challenges for Web Analytics Practitioners
challenges that web analytics Vendors were facing as we look forward. The view from the other side, that of Practitioners, is very different. This ...
Continue Reading
Lab Usability Testing: What, Why, How Much.
importance of the “Why” often. Web Analytics usually simply helps us understand the “What”. Clickstream data typically does not tell us why something happened. We ...
Continue Reading
Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.
Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language
Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
