AI Age Marketing: Bye SEO, Hello AEO!

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My YOY computations indicate, as you head into 2026, you are going to lose 30% of your Organic Traffic from reduced opportunity, and 15% of Paid Traffic from reduced inventory. I’ll share tactics that’ll help you recover about half of your lost traffic. As of Aug 2025, my assessment is the other 50% will be gone – permanently. Most companies are unaware, hence doing nothing.😢 The challenge: Nothing seems to change for a while, then as if overnight everything changes. We are living through one such moment. Here's data related to nothing seems to be changing: As of July 2025, ChatGPT received 2.5 billion prompts from global users. That's smaller…

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Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.

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Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards have impressions! Agencies are using CPMs, or worse “Traffic” as primary KPI. A Bank’s CMO has NPS on their dashboard – NPS is sourced from everything a company does AFTER Marketing’s done! I now spend most of my time practicing the art of strategy — how to have an outsized impact across the entire business (with an eye to moving Profits). My approach to rolling back the complexity in data pukes, sorry, dashboards, is simple: Separate out the Critically Crucial from Diagnostically Helpful from Minor Bits.…

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