Common complaint: “Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked at all possible reports. I can’t find anything interesting“. Does this sound like something you would say? Know what the single most important missing ingredient? Context. Often numbers don’t “speak” to you, or as loudly as they can about what you should do, because you are missing the context you can place around those numbers. Something that makes you want to take a pause and say: “ahhhh I get it now” or “ahhh that’s interesting. .…