• Standard Metrics Revisited: #5 : Conversion / ROI Attribution

    My post on exactly how Time on Page and Time on Site are calculated by Web Analytics tools was well received but there were some people who had this reaction:        “Good lord! This seems so fragile! Abandon ship!!” I was not totally surprised at the reaction because people deep in the trenches (and I don’t like to think of myself as one of those but sadly I do spend a lot of time there) realize that a lot of Web Analytics data collection is fragile. It is partly the nature of the web, partly how we collect…