• Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

    Everyone likes chasing big shiny objects all the time. What’s not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I’ve developed is to take a step back and reflect on if I have a good balance between chasing shiny objects and making incremental progress on small every day things. Today’s post is from the latter category. It is a story about dealing with a complicated everyday challenge…

  • Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition

    A few weeks back I had asked this question on Twitter: Inspire me: If there is one web analytics question you want answered what would it be? What’s your juiciest / mundane, daily, challenge? The result was this post: Top Web Analytics Questions, Twitter Edition. Those 16 questions (!) were just one part of the story. My twitter account is linked to my facebook account , so my tweets get posted as my status updates. That means I got a bunch of questions on the facebook account as well. . . . Here is a summary of the 9 questions…