Tag: web analytics tools measurement
Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools
My recommendation was to measure conversion rate for the segment that views the video. If conversion is higher then the videos are bringing value. ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language

Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
