Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing my second book! Web Analytics 2.0: The Art of Online Accountability & The Science of Customer Centricity It is a long title ain’t it? The good news is we are going to refer to it simply as Web Analytics 2.0. In this post I wanted to share thoughts about the book, the process of writing it (and doing three rounds of edits!) and outcomes. The Background Since mid-2008 Willem Knibbe, my wonderful Acquisition Editor at Wiley,…