Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time. To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. +…
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YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool is that! As of March 2013, one billion, (B!), people around the world watch seven billion (still B!) hours of YouTube every month. How crazy big is that! One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute,…