• Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools

    An Analysis Ninja, let’s call him Philip Walford, asked a delightful question. Philip wanted to know if the impact of a faith based initiative in his company, product demo videos, could actually be measured using data. Hurray! Faith is good. Data is better. : ) [And before you flame me: know that I love my religion more than you love yours. Wait. That did not come out right. Let me rephrase that.] In this thanksgiving week 2008 post I’ll share Philip’s question about how to identify value of video product demos on an ecommerce site, and my answer about involving…