There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the last few complex nuts left to crack. Why? Because it is hard. Not impossible. Just hard. And for now it is equal parts quantitative, qualitative and faith. This post bravely attempts to: 1] Highlight the importance of holistic multichannel analytics 2] Outline why online to offline tracking is a difficult exercise, atleast for now 3] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence It’s…