Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you’ll be super mad that your marketing strategy is not more influenced by your competitor’s data! Such is the power of being able to proactively identify which of your competitor’s strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis. My first blog…
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Google’s Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your website in context of the broader ecosystem. It also helps answer critical questions that have thus far stymied Online Marketers of all shapes and sizes (especially those in charge of acquisition). For example, ever wondered not just how many Unique Visitors your competitor got but also if there is any overlap between their visitors and those that visit your website? Or what are the demographic and psychographic attributes of those visitors? Or you need to boost…