Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It’s true! All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. Many of these don’t pass the first sniff test and when if they do you are still left wondering: “What in God’s name and all that is holy in this world am I supposed to action based on this metric?” The…