Tag: contextual metrics
In Web Analytics Context Is King Baby! Go Get Your Own.
Common complaint: “Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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