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Occam's Razor by Avinash Kaushik
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- Scapegoating Analysts | Recognizing & Preventing A Bad Idea.
- Strategic Marketing Analytics: CMO Dashboards That Rock!
- Transform Data's Impact: Pick The Right Success KPI!
- Winning With Data: Say No To Insights, Yes To Out-of-sights!
- Robust Experimentation and Testing | Reasons for Failure!
- The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
Unmissable Articles:
- The Biggest Mistake Analysts Make… And How To Avoid It!
- Multi-Channel Attribution: Definitions, Models and a Reality Check
- 7 Incredible Web Design, Branding, Digital Marketing Experiences
- Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
- Segmentation: Do Or Die, There Is No Try!
- Best Digital Analytics Tools: Quantitative, Qualitative, Life Saving!
- Video: A Big Data Imperative: Driving Big Action
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