Social Media - Avinash Kaushik

Category: Social Media

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational ...

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

actionable web analytics key performance indicators

There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our ...

YouTube Marketing And Analytics: A Primer For Magnificent Success

content marketing digital analytics

YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube ...

Digital Marketing And Analytics: Two Ladders For Magnificent Success

actionable web analytics best key performance indicators

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too ...

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

actionable web analytics brand marketing

Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they ...

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

advanced analytical techniques conversion rate optimization

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, ...

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

actionable web analytics excellent analytics tips

Everyone likes chasing big shiny objects all the time. What’s not to like. They are big. They are shiny. :) But a lot of ...

Eight Silly Data Myths Marketing People Believe That Get Them Fired.

actionable web analytics digital marketing

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In ...

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

custom reports data analysis tips

In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is ...

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

digital marketing frameworks

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every ...

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

actionable analytics facebook

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We’ve seen ...