Social Media Archives - Occam's Razor by Avinash Kaushik

Category: Social Media

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational ...

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

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metric. Dare I say, a Bounce Rate. The numbers could go either way, but having them together allows the recipient to just see the ...

YouTube Marketing And Analytics: A Primer For Magnificent Success

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Evian or TrueMove (Thailand), among many other brands, is because of their work on YouTube. The only reason I know loads of new people ...

Digital Marketing And Analytics: Two Ladders For Magnificent Success

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Let’s look at each step on the ladder in some detail. The very first thing you want to do is create an acceptable website. ...

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

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venn diagram, though, as you’ll see, I do take enormous liberties with the format. [As checkout the difference.] Here are the stories we’ll cover… ...

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

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Occam’s Razor to this complicated challenge. Let’s try to make some sense of it all. By the time you are done with this post ...

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

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NFL Passer Rating (don’t worry, no one really understands what it is). In a government context, Consumer Price Index are good examples. One that ...

Eight Silly Data Myths Marketing People Believe That Get Them Fired.

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It seems absolutely stupid to say, “No, I don’t want real-time data.” It’s like saying no to Chocolate/Jesus. You just don’t say no! But ...

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

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current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year ...

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

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You need to have an owned existence as well. For almost all brands, that means a website on your domain and where you set ...

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

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controlled experiments. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). ...