Category: Blogging

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

I\’m immensely excited about how completely mobile platforms impact our lives. Not just the hyper-fast access information and being able to call whomever you ...
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Stale. One thing that I never want to be. We all have a tendency to learn up to a point, we get comfortable and ...
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Web Analytics 2.0 Book: In Stores Now!!

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even ...
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Web Analytics Books!

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...
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Dear Avinash: Top Web Analytics Questions, Twitter Edition

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Surveys ...
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Benefits Of Blogging – A Practitioner\’s Perspective

Two things in this post: 1) Quick reflection on a birthday. 2) My perspective on the benefits from blogging. Hopefully you\’ll have as much ...
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Web Analytics Blog: Reflections

A total of 73 posts so far in 2007. Tens of thousands of words in posts. Hundreds of comments. As the year closes a ...
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Ten More Blogging Tips From A Novice Blogger

Let\’s take a break from Web Analytics for a week and talk about something I love. Blogging! In Oct 2006, after six months of ...
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Blog Metrics: Six Recommendations For Measuring Your Success

Blogs are not websites. The old school model of content creation, content consumption and content distribution does not apply to blogs. (Neither do \”traditional ...
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Social Objects and doing the Stupid Passion Thing

The distance between a \”story\” and its \”audience\”, intended or unintended, is just two pixels. That is how I described the state of the ...
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Kick Butt With Internal Site Search Analytics

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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