Blogging Archives - Occam's Razor by Avinash Kaushik

Category: Blogging

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

grok the sweet power that this platform brings with it. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products ...

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

10/90 rule of investment in web analytics. I had created the rule many years ago, early into my job at Intuit, and quite simply ...

Web Analytics 2.0 Book: In Stores Now!!

Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can’t ...

Web Analytics Books!

clickstream analysis competitive intelligence

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...

Dear Avinash: Top Web Analytics Questions, Twitter Edition

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Experimentation ...

Benefits Of Blogging – A Practitioner’s Perspective

benefits of a blog blogging tips

Traditional Web Analytics is Dead. I can’t believe it has been two years, at the same time I am absolutely ecstatic about the journey ...

Web Analytics Blog: Reflections

web analytics an hour a day

independent consultant, six months of being a MarketMotive’s co-founder, and along the way being a speaking engagements . Lots of chances and opportunities to ...