Category: Advanced Analytics
Competitive Intelligence Analysis: Metrics, Tips & Best Practices
Why, What & How to Choose. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for ...
Continue Reading
Competitive Intelligence Analysis: Why, What & How to Choose
Disclaimers & Disclosures page.] What options are out there? A search of the phrase web competitive intelligence yields 45 million results. I am sure there are that many ways to get ...
Continue Reading
Trinity: A Mindset & Strategic Approach
conference, I always have a deep passion and excitement when I talk about the “Trinity”. I wax and wane about it and go on ...
Continue Reading
Measuring Success for a Support Website: A Point of View
click here). Most support sites sit on top of complex knowledge base systems and if you have bad navigation, or “ultra cool” navigation, and path analysis is instantly ...
Continue Reading
Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices
It is only fair to follow up a post titled “Stop Obsessing post that please read that first for more context). Conversion rate is a ...
Continue Reading
Stop Obsessing About Conversion Rate
Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them ...
Continue Reading
Excellent Analytics Tip#4: Make Your Analysis/Reports \”Connectable\”
We have already beaten this horse dead, several times over: Web analysis is hard, there is too much data, don’t know how much of ...
Continue Reading
Ten Minutes With….. Dr. Stephen Turner
The world of web analytics is blessed with many interesting, intelligent, innovative people. But if I had to pick just one person to spend ...
Continue Reading
Build A Great Web Experimentation & Testing Program
It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is ...
Continue Reading
The Awesome Power of Data Visualization
[ NOTE: There is a updated version of this post & visualization: “get over it”.) My thoughts went to all of the above when I ...
Continue Reading
Top Ten: Signs You Are A Great Analyst
10/90 rule and keep insisting on spending money on tools). So what makes a great analyst? Do you think you are a “great” Analyst? ...
Continue Reading
Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.
Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language
Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
