Time to celebrate the one year anniversary of the top ranked web analytics blog list, and do so in high fashion with a new and improved ranking computation!!
Doing this list has been a lot of fun, mostly because I am always trying to think of new and interesting ways in which it can be made better. This one is perhaps the most lovely update thanks to my peer blogger Kevin Hillstorm.
Kevin writes a wonderful blog, MineThatData, and during one of my recent visits I noticed that he had updated his "Friends Of MineThatData" list with a "Kevin's Proprietary Ranking System". You can imagine that would pique one's curiosity. :)
Kevin's system is a non-linear regression model where the two independent variables are alexa and technorati ranks and the dependent variable was 98, 94, 90 etc, values he assigned to the highest, the next highest and the next highest blogs in his list when ranked by the average of alexa and technorati ranks.
I particularly liked this part:
It is designed to give a value no greater than 100, no less than zero. It is designed to rapidly move somebody up from 0 to 50 as a blogger builds and audience. In your case, you could double your audience, and your ranking won't move much.
I like it because it encourages young bloggers to move up the rank very quickly, even with small numbers. At the same time it gets harder and harder for those on the top to truly move their score (so no short term tricks will work!).
Kevin has generously shared his proprietary ranking system with me and I have adapted it a little bit.
For my best web analytics blogs ranking I am using Technorati and Feed Subscribers. I have come to appreciate the number of feed subscribers as the best success metric for a blog (see: Tips For Measuring Success Of Your Blog).
I emailed the 35 web analytics blogs I track for my rankings and they all kindly sent me their feedburner subscriber numbers. Thanks folks (!!).
Only one blogger declined to share his feed subscribers, the list is poorer for that.
Without further ado here is the list of top ranked blogs on web analytics:
|Rank July '07||Rank July '06||Top Web Analytics Blogs||Score|
by Avinash Kaushik
|2||New||Google Analytics Blog
by Jeff Gills
|3||1||Web Metrics Guru
by Marshall Sponder
|4||New||Web Analytics World
by Manoj Jasra
by AurÃ©lie Pols
by Justin Cutroni
|7||4||Unofficial Google Analytics Blog
by Shawn Purtell
|8||New||Lies, Damned Lies…
by Ian Thomas
|9||5||Increasing Your Website's Conversion Rate
by Robbin Steif
|10||New||The Commerce360 Blog
by Craig Danuloff
If you want to play along at home here is the formula:
Where E4 are your feedburner subscribers and F4 is your technorati ranking. You can also try this excel spreadsheet and play along: blog_rank_calculation.xls.
My thoughts / observations :
- Success can no longer be achieved by simply getting a high technorati ranking (for example by just getting links from other blogs). You need to also write content that will compel visitors to be converted into readers by signing up for your RSS feed.
- The highest technorati rank on the list is 2,128 and the lowest is 72,921.
- The highest feed subscriber number is 3,954 and the lowest 328. In both cases a huge difference!
- There are atleast three blogs on the list above that would not have been on it under the old purely technorati driven system!
- The system is also does not "punish" someone simply because of technorati "issues" (case in point would be Robbin whose technorati ranking dropped simply because of a blog move, but her loyal feed readers ensured that she is still on the list).
- Just for fun I compared the rankings to the one's last year, notice how many new blogs are now on the top ten!! The web analytics blogosphere is richer from participation.
If you have a unique voice it is never too late to express it, you'll find a audience quickly.
My Personal Best Blogs Rankings :
With each top blog listing I also present my own personal ranking of the best blogs in the last few months (using the criteria that they â€œEat like a bird, and poop like an elephantâ€?).
Here are my personal favorites…..
# 1 Coremark Analytics â€“ Wendi Malley
(Wendi is a math goddess. She shares practical applications of mathematics and statistics that you can actually use, and in many cases will blow your mind. I get smarter every time I read a new post from her. Thanks Wendi.)
# 2 Web Analytics Demystified â€“ Judah Phillips
(Judah provides a unique and intelligent perspective on all things web analytics, especially technical. He has a quirky sense of humor to boot! Thanks Judah.)
# 3 Visual Revenue – Dennis Mortensen
(No one has made this list twice, except Dennis! For being a COO he is frighteningly good at both the big picture of web analytics and the deep and dirty details. Thanks Dennis.)
Please sign up for RSS feeds for the above three blogs and link to them from your websites / blogs so that we can get them on the top ten list above!! :)
Once again I want to thank Kevin for all his generous help and ideas.
Ok now it's your turn…….
What do you all think of the updated scoring mechanism? Better? Worse? Would you suggest a different metric? Is there a blog on web analytics that you love that is not on the above list? Please share your feedback via comments.
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PS: If you want to a copy of the list here is a handy list:
Overall Top Ranked:
# 1: Occam's Razor by Avinash Kaushik
# 2: Google Analytics Blog by Jeff Gills
# 3: Web Metrics Guru by Marshall Sponder
# 4: Web Analytics World by Manoj Jasra
# 5: WebAnalytics.be Blog by AurÃ©lie Pols
# 6: Analytics Talk by Justin Cutroni
# 7: Unofficial Google Analytics Blog by Shawn Purtell
# 8: Lies, Damned Lies… by Ian Thomas
# 9: Increasing Your Website's Conversion Rate by Robbin Steif
# 10: The Commerce360 Blog by Craig Danuloff
My Personal Recommendations: