Lab Usability Testing: What, Why, How Much.

On this blog we have talked about the importance of the “Why” often. Web Analytics usually simply helps us understand the “What”. Clickstream data typically does not tell us why something happened. We have stressed how important it is to know the Why in order to derive actionable insights around customer behavior on the website and […]

Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts

Some of us have had opportunities to pitch our companies or services to clients. Almost all of us have had opportunities to sit through sales pitches from vendors and consultants. I have had the privilege of attending atleast 75 vendor or consultant presentations. It is amazing how often they turn out to be sad cases of hara […]