I was quite impressed by the Econsultancy's Online Measurement and Strategy Report. Many Analyst "reports" tend to push a company / vendor / consultant agenda, refreshingly the Econsultancy report did not. They asked a wide spectrum to actual customers and reported the reality on the ground. They had some biting, but fair, observations about short [...]
Excellent Analytics Tip #16: Brand Evangelists Index
Often we present data without thinking about it too much. We might actively think about the metrics we are computing (and avoid rookie analysis mistakes). But it is rare that we, "Web Analysts", actually think, I mean think, about the story we are telling. I think that's because that is not our job (I mean [...]
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