Online Marketing Still A Faith Based Initiative. Why? What's The Fix?

star.jpg

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. Not data. Surprising at so many levels right? Last week I had the privilege of being invited […]

10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

acluster.jpg

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. What a competitive bunch! Part of it fueled by some Consultants. I suppose the rational is: self preservation before all else. Part of it is fueled by a vocal minority genuinely […]