Month: January 2008
Measuring Online Engagement: What Role Does Web Analytics Play?
“Engagement” Is Not A Metric, It’s An Excuse. That post outlined the core issues faced in the quest of measuring Online Engagement. It also ...
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History Is Overrated. (Atleast For Us, Atleast For Now.)
economy (no one likes a recession!), the elections (raise taxes! no, no, cut taxes!) or the source). That should give you some solace!] This ...
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Is Conversion Rate Enough? It’s A Good Start, Now Do More!
Conversion Rate for all the ad formats and traffic sources to identify which send the most qualified traffic. My formula is clicks on ads ...
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Standard Metrics Revisited: #4 : Time on Page & Time on Site
Someone requests your home page, your web analytics tool starts a session for the visitor, two more pages are requested before the visitor decides ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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