“You are stranded on a deserted island in the middle of the ocean. You can only pick one web analytics report to take with you on this deserted island. Which report would you take?” There are so many things wrong with the above scenario! While not quite framed that badly, I do get asked a question like that quite a lot. And it poses the same challenging thoughts as in the above scenario. Just one? Why only one? And how did I get on the island? What website am I looking at? What kind of website? Is there a computer…