• Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!

    This post could also have been titled “Tracking Radio Ads” or “Measuring Online Impact of Offline Marketing” or “Success in a Nonline World“. It will touch on all of those. But the title is what it is because the most lovely part of this story was how tracking with a one dimensional mindset (or in a silo) means that you will end up missing so much of the picture. And it is a story about what it means to be a Analyst in this day and age. [This post is dedicated to my friend Nick: You are a sweetie! Thanks…