Home - Occam's Razor by Avinash Kaushik

A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

Sports Marketing Measurement Playbook.

incrementality measurement key performance indicators

Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...

Analytics

Rock Analytics More: Obsess About Goals And Goal Values!

actionable web analytics digital analytics

A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...

The Complete Digital Analytics Ecosystem: How To Win Big

digital analytics strategy digital marketing execution model

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.] Bounce Rate. It will never be a KPI. Simply because even if your ...

Marketing Models & Frameworks

Smart KPIs: Accountability Over Outcomes Over Activity.

digital analytics key performance indicators

A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

Sports Marketing Measurement Playbook.

incrementality measurement key performance indicators

Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...

Strategic Thinking

Unsexy Fundamentals Focus: User Experiences That Print Money

user experience visitor loyalty

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...

Suck Less | A Plea For User-Centric Design: Powered By You!

user experience Voice of Customer

biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports!advance ...