Ad Block Tracking With Google Analytics: Code, Metrics, Reports

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You don't use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads.

I know that at least some of you think I'm being sarcastic. I am not, and this post is all about getting the data to show you that I am indeed not being sarcastic.

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements:

Here's how this post unfolds…

1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google…

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A Great Analyst's Best Friends: Skepticism & Wisdom!

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Here's something important I've observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so.

This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data has simply exploded. There is too much data. There are too many tables/charts/"insights" being rammed down your throat. There has been an explosion of "experts."

If you are not skeptical, you are going to die (from a professional perspective).

And, yet… You can't be paralyzed by skepticism. At some point, you have to jump. Or,…

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