I work at the intersection of marketing, analytics, strategy, and AI, with a simple goal: help business leaders make decisions that lead to profitable action. Over the years, I’ve been fortunate to do that as an executive, author, educator, keynote speaker, and publisher of Occam’s Razor and The Marketing Analytics Intersect.
Occam’s Razor began in 2006, when my bio was simply: “Director of Research & Analytics at Intuit, Web Analytics.” A few things have changed since then. Below is the current version—what I do now, where I’ve been, and some of the people and principles that shaped this blog.
I am. . .
- The Chief Strategy Officer at Human Made Machine, and a Consultant: Brand Strategy & Marketing Transformation at Tapestry
- The author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
- The publisher of a weekly newsletter: The Marketing < > Analytics Intersect.
(100% of the proceeds from my books and newsletter are donated to charity – $1.7 million, and counting as of Dec 2024)
I was…
- The Sr. Director Global Analytics and Digital Marketing Evangelist for Google
- The Co-Founder and Chief Education Officer for Market Motive
I am on the Board of Advisors for. . .
- USC Annenberg School for Communication and Journalism (Media Impact Project)
- University of California Irvine (Web Intelligence Certificate program, go education!)
- University of Toronto (Social CRM program, Rotman Center for CRM Excellence)
I am honored to have received these awards. . .
- Statistical Advocate of the Year from the American Statistical Association
- Rising Star award from the Direct Marketing Educational Foundation
- Most Influential Industry Contributor from the Web Analytics Association
- Featured in the “Pioneers of Digital” book.
I love teaching and speaking and changing mindsets. . .
- Conferences: Digital Innovation Day, Colloquy Loyalty Summit, Be-Wizard Web Marketing, O’Reilly Strata, Monaco Media Forum, JMP Innovators’ Summit, Search Engine Strategies, eMetrics, Ad-Tech, iCitizen etc (Current Speaking Engagements)
- Universities: Stanford University, University of Utah, University of Virginia, Santa Clara University, VCU Brandcenter etc (I am also an Associate Instructor at the University of British Columbia!)
- Companies: IBM, Unilever, AOL, L’Oréal, Time Warner, AutoDesk, Vanguard, Toyota, Google etc
I am on. . .
I was on. . .
- The board of directors of the Web Analytics Association
- The advisory board of iPerceptions, Coradiant, and ClickEquations
About the Blog’s Start:
I met Andy Beal at the Frost & Sullivan event where I spoke in early 2006. At that conference he played a key role in convincing me of the value of blogging and even offered to help me with anything I needed.
Andy gets all the credit in the world for getting me into blogging, for that I will remain eternally grateful to him.
About the Blog’s Spirit:
Guy Kawasaki’s early blog posts were very influential for me in terms of what this blog became. Specifically, two things outlined in his blogging “principles” post:
- “Eat like a bird, and poop like an elephant.”– Japanese Quote.This really connects with me. I have learned a lot from others and my hope with my blog is to share back with the world, to the extent that I can, in my core area of expertise.
- Think “book” not “diary.”I have come to believe that this is probably the best way to be successful in blogosphere.
[Interesting side note: While I followed this second principle from day one of this blog, never in my wildest dreams did I imagine it would ever actually become a book published by Wiley!]
I hope you find the blog to be of value.
