Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts

Some of us have had opportunities to pitch our companies or services to clients. Almost all of us have had opportunities to sit through sales pitches from vendors and consultants. I have had the privilege of attending atleast 75 vendor or consultant presentations. It is amazing how often they turn out to be sad cases of hara kari.

Since very few vendors actually ask for feedback after their presentation, fewer still actually get anything even if they ask, here is my humble feedback on what to do right, or more precisely what not to do, in order to win that next big contract. If you think this is of any value to…

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Excellent Analytics Tip#6: Measure Days & Visits to Purchase

There are many good metrics that help us understand customer behavior on our websites. Conversion rate, page views per visitors, average time in website, average number of pages to purchase etc etc, and you can segment them. But sometimes they leave us hungry and unfulfilled.

I have not seen these two metrics a lot in off the shelf packages but I like them a lot because they can be deeply insightful about customer behavior, specifically in context of an outcome.  The metrics are “Days to Purchase” & “Visits to Purchase”. I am sure you've seen them used before, if you have not read on.

(I am using the term purchase…

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