Blog Goals

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If you ain’t got no goals, you ain’t got nothin’.

I am sure there is a country music song about KPI’s (Key Performance Indicators) and that song probably has the above chorus line. :)

There are three primary goals for this blog.

My über goal with my writings on this blog is to aspire to do what this fantastic quote states:

"The skill of writing is to create a context in which other people can think."
~ Edwin Schlossberg.

Beyond that you are here and hence already aware that I am quite obsessed with Web Insights, both qualitative and quantitative components. I have set goals for the blog in both of those areas, goals that will help measure a couple facets of success.

For this blog comments are a fantastic way for me to “measure” qualitative input, call it customer satisfaction or call it Voice of the Customer. So please keep sharing your comments, they are deeply appreciated.

My qualitative goal: Atleast 6 user comments per post.

For the quantitative I plan to use Technorati rankings to measure success. On paper Technorati’s premise is that if you publish content that people find useful then they will link to you, hence “voting” for a higher ranking, and a blog that adds value will have a higher Technorati ranking. My plan is do exactly that, publish great value add content and measure success.

[Everything below is for historical purposes only! I was tracking it at the start of the blog. For how I measure holistic success of this blog please see this post: Blog Metrics: Six Recommendations For Measuring Your Success.]

My quantitative goal: Technorati top 10,000 by the end of this year, 2006.

Today, on May 31th 2006, that would translate into roughly 530 links from 162 sites (!!!), and the way blogs are growing the goal becomes tougher with each passing day. I don’t know that there are 162 plus websites that might be interested in the subject matter of this blog but we'll see. (If you do have a blog in this area of interest please let me know.)

Goal Progress:

Date Technorati Rank Technorati:
Links / Sites
Alexa Rank
15 May '06 (Start) 1,200,157 0 / 0 1,609,077
17 May '06 211,031 34 / 14 -
24 May '06 142,914 56 / 20 521,486
26 May '06 128,020 58 / 22 -
30 May '06 109,958 73 / 28 354,810
07 Jun '06 85,087 88 / 35 307,190
13 Jun '06 61,940 129 / 45 258,694
20 Jun '06 41,556 207 / 62 239,961
27 Jun '06 33,828 272 / 74 197,771
04 Jul '06 28,566 282 / 86 177,666
11 Jul '06 20,198 328 / 108 142,544
18 Jul '06 18,527 382 / 126 93,243
25 Jul '06 17,691 399 / 134 84,039
01 Aug '06 13,187 496 / 173 81,634
08 Aug '06 11,740 551 / 192 81,634
15 Aug '06 9,744 (Yea!!) 622 / 225
Switching to bi-monthly
29 Aug '06 8,831 697 / 255
12 Sept '06 7,985 768 / 277 73,593
26 Sept '06 6,853 897 / 329 72,291
10 Oct '06 5,509 1,051 / 396 68,132
24 Oct '06 4,625 1,123 / 431 77,277