Month: June 2009

Paris Hilton, Kim Kardashian & Telling Stories With Data

Google’s Ad Planner specifically.] 2. Highlight the importance spending money on advertising to relevant audiences. 3. Tell a memorable story. Below is how I ...
Continue Reading

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

Search Long Tail anyone?). Your campaigns and ads are impacted by the many shiny buttons and pretty dials provided by search engines, complex algorithms ...
Continue Reading

Slay The Analytics Data Quality Dragon & Win Your HiPPO’s Love!

Web Data Quality: A Six Step Process To Evolve Your Mental Model , unleashed an unusually exceptional set of comments from you all (sweet!). ...
Continue Reading

Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

The Marketing < > Analytics Intersect Newsletter.

My Weekly Newsletter

Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

Select Your Language

Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

Select Your Language

Scroll to Top