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Web Analytics is complex, not hard. Read this and make a ton of progress in three hours. <\/p>\nWeb Analytics is complex, not hard. Read this and make a ton of progress in three hours. <\/p>\n
Do five things, find insights, take action, ask for a bonus! High ROI no matter how you compute the outcome.<\/p>\n
Not nirvana. Just 35 points of progress out of 100, but why not take those points when you do it in such a straight forward way?<\/p>\n
That was the promise of my post Web Analytics Demystified<\/strong><\/a> .<\/p>\n Especially to the many, many of you who are getting started with analytics, or have been scared by the constant drumbeat of how hard analytics is. It ain’t a walk in the park, it just needs a little time and a little commitment.<\/p>\n Hence I was ecstatic that the post received 39 comments (another 60 emails), by that dimension atleast promised delivered.<\/p>\n Then this past Friday the post received something surprising, a SEMMY<\/a>. . . . <\/p>\n [<\/strong>“The SEMMYS are an annual awards event honoring the great content produced across the search and online marketing industry.<\/font><\/em> “]<\/strong><\/p>\n The nominations by Matt McGee<\/a> and others. The initial judging (whittling down of the nominations) in the Analytics category was by Vanessa Fox<\/a> and Brad Geddes<\/a>. Finally the public got a chance to vote and pick winners.<\/p>\n Perhaps you have not heard of the SEMMY’s. They are a first attempt by Matt at helping recognize good content from thousands and thousands of posts in a year.<\/p>\n Web Analytics Demystified was my own homage to a classic book, and I wanted it to be a post that was a worthy homage.<\/p>\n No short cuts, nothing cheesy, something unique of value, something worthy.<\/p>\n It was hours and hours of thinking and writing and creating the perfect images and editing. Then going back and trying again (somewhere between consulting, evangelism, speaking, helping run a startup, writing articles, being on road and the kids!!).<\/p>\n The SEMMY is a nice recognition and I am grateful for it. It caused a minor spasm of happiness. <\/p>\n On that note…<\/font><\/strong><\/p>\n Our dear friend Bryan Eisenberg’s post How A Pretty Face Can Push Visitors Away<\/a> also won in the Online Marketing \/ General category. I am thrilled for Bryan!!<\/p>\n A tip of the hat also to Lisa Barone! She is a great writer, and the reason for my subscription of the Bruce Clay Blog. Here is Lisa’s must read winning post: 9 Ways To Bore The Audience at SES New York<\/a>. You’ll smile through the whole thing, if only because so much of it is true!!!<\/p>\n \nContinuing the winning train of thought. . . . <\/p>\n![\"web](\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2008\/02\/web-analytics-semmy-2008.png\")
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