{"id":418,"date":"2008-02-04T00:49:49","date_gmt":"2008-02-04T08:49:49","guid":{"rendered":"https:\/\/www.kaushik.net\/avinash\/web-analytics-demystified-revisited\/"},"modified":"2026-05-19T15:33:03","modified_gmt":"2026-05-19T22:33:03","slug":"web-analytics-demystified-revisited","status":"publish","type":"post","link":"https:\/\/www.kaushik.net\/avinash\/web-analytics-demystified-revisited\/","title":{"rendered":"Web Analytics Demystified: Revisited"},"content":{"rendered":"

\"Unique\"Web Analytics is complex, not hard. Read this and make a ton of progress in three hours. <\/p>\n

Do five things, find insights, take action, ask for a bonus! High ROI no matter how you compute the outcome.<\/p>\n

Not nirvana. Just 35 points of progress out of 100, but why not take those points when you do it in such a straight forward way?<\/p>\n

That was the promise of my post Web Analytics Demystified<\/strong><\/a> .<\/p>\n

Especially to the many, many of you who are getting started with analytics, or have been scared by the constant drumbeat of how hard analytics is. It ain’t a walk in the park, it just needs a little time and a little commitment.<\/p>\n

Hence I was ecstatic that the post received 39 comments (another 60 emails), by that dimension atleast promised delivered.<\/p>\n

Then this past Friday the post received something surprising, a SEMMY<\/a>. . . . <\/p>\n

\"web<\/p>\n

[<\/strong>“The SEMMYS are an annual awards event honoring the great content produced across the search and online marketing industry.<\/font><\/em> “]<\/strong><\/p>\n

The nominations by Matt McGee<\/a> and others. The initial judging (whittling down of the nominations) in the Analytics category was by Vanessa Fox<\/a> and Brad Geddes<\/a>. Finally the public got a chance to vote and pick winners.<\/p>\n

Perhaps you have not heard of the SEMMY’s. They are a first attempt by Matt at helping recognize good content from thousands and thousands of posts in a year.<\/p>\n

Web Analytics Demystified was my own homage to a classic book, and I wanted it to be a post that was a worthy homage.<\/p>\n

No short cuts, nothing cheesy, something unique of value, something worthy.<\/p>\n

It was hours and hours of thinking and writing and creating the perfect images and editing. Then going back and trying again (somewhere between consulting, evangelism, speaking, helping run a startup, writing articles, being on road and the kids!!).<\/p>\n

The SEMMY is a nice recognition and I am grateful for it. It caused a minor spasm of happiness. <\/p>\n

On that note…<\/font><\/strong><\/p>\n

Our dear friend Bryan Eisenberg’s post How A Pretty Face Can Push Visitors Away<\/a> also won in the Online Marketing \/ General category. I am thrilled for Bryan!!<\/p>\n

A tip of the hat also to Lisa Barone! She is a great writer, and the reason for my subscription of the Bruce Clay Blog. Here is Lisa’s must read winning post: 9 Ways To Bore The Audience at SES New York<\/a>. You’ll smile through the whole thing, if only because so much of it is true!!!<\/p>\n

\nContinuing the winning train of thought. . . . <\/p>\n

Redemption (part two):<\/font><\/strong><\/p>\n

\n[Part one: Indianapolis Colts at Super Bowl XLI<\/a>]<\/p>\n

Talking about things causing spasms of happiness, here’s one that caused a major one for me today. . . .<\/p>\n

\"eli<\/p>\n

You can anoint yourself winner. You can have the advantage of being the entrenched team. You can be the prima donna. <\/p>\n

Its nothing against a group of guys who play like team. <\/p>\n

In the end quality and hard work matter, nothing else.<\/p>\n

No short cuts. Just a can do spirit. <\/p>\n

Congratulations to the New York Giants, a great bunch of guys who played their hearts out! <\/p>\n

Eli Manning, Plaxico Burress, David Tyree, Kevin Boss, Steve Smith, Michael Strahan, Justin Tuck, Osi Umenyiora, Steve Spagnuolo and Tom Coughlin: You guys rock!!!<\/font> <\/p>\n

Nice guys can win.<\/p>\n","protected":false},"excerpt":{"rendered":"

Web Analytics Demystified . Especially to the many, many of you who are getting started with analytics, or have been 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