{"id":32,"date":"2006-05-28T23:48:54","date_gmt":"2006-05-29T06:48:54","guid":{"rendered":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/"},"modified":"2026-05-19T15:31:23","modified_gmt":"2026-05-19T22:31:23","slug":"marketing-monger-web-analytics-podcast","status":"publish","type":"post","link":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/","title":{"rendered":"Marketing Monger: Web Analytics Podcast"},"content":{"rendered":"<p><img alt=\"Chrytw\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2006\/05\/chrytw.jpg\" align=\"left\" border=\"0\" \/>I spoke with Eric Mattson of <a href=https:\/\/www.marketingmonger.com\/\">Marketing Monger<\/a>&nbsp;on the topic of Web Decision Making. You can check out the <a href=https:\/\/www.marketingmonger.com\/2006\/05\/marketingmonger_podcast_29_interview_with_avinash_kaushik_of_intuit.htm\">resulting podcast<\/a> on his blog. <\/p>\n<p>Eric is on a path to conduct 1,000 podcasts of Marketers, Innovators and Entrepreneurs. If you are interested in those three categories I definitely recommend his blog, he has spoken to very interesting people in the web space.<\/p>\n<p>You can also download the podcast here: <a href=https:\/\/www.kaushik.net\/avinash\/MarketingMonger_akaushik_052806.mp3\">MarketingMonger Podcast<\/a> (5.12 mb, 22 mins).<\/p>\n<p>In our conversation we covered many points in the web analytics and insights&nbsp;arena. The&nbsp;following questions we covered in&nbsp;some&nbsp;detail:<\/p>\n<ul>\n<li>What to look for when looking for great Web Analytics, and where?<\/li>\n<li>How do you begin to figure out what the most crucial metrics are?<\/li>\n<li>Where will web analytics be in three years?<\/li>\n<li>What will be our challenges?<\/li>\n<\/ul>\n<p>One of my key take-aways from doing the podcast&nbsp;was that a connection from Sweden to the US from Skype to my land line phone can sound pretty decent. I wonder if the Vonage IPO should not have tanked. :~]<\/p>\n<p>If you do take 22 mins to listen to the podcast I would love to get your feedback, please come back to leave a comment. Let me know how you would have answered the questions differently.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Monger&nbsp;on the topic of Web Decision Making. You can check out the MarketingMonger Podcast (5.12 mb, 22 mins). In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,9,12,10],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","hentry","category-customer-satisfaction","category-web-analytics","category-web-insights","category-web-metrics"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":1,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":10051,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/posts\/32\/revisions\/10051"}],"wp:attachment":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}