{"id":32,"date":"2006-05-28T23:48:54","date_gmt":"2006-05-29T06:48:54","guid":{"rendered":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/"},"modified":"2026-05-19T15:31:23","modified_gmt":"2026-05-19T22:31:23","slug":"marketing-monger-web-analytics-podcast","status":"publish","type":"post","link":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/","title":{"rendered":"Marketing Monger: Web Analytics Podcast"},"content":{"rendered":"<p><img alt=\"Chrytw\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2006\/05\/chrytw.jpg\" align=\"left\" border=\"0\" \/>I spoke with Eric Mattson of <a href=https:\/\/www.marketingmonger.com\/\">Marketing Monger<\/a>&nbsp;on the topic of Web Decision Making. You can check out the <a href=https:\/\/www.marketingmonger.com\/2006\/05\/marketingmonger_podcast_29_interview_with_avinash_kaushik_of_intuit.htm\">resulting podcast<\/a> on his blog. <\/p>\n<p>Eric is on a path to conduct 1,000 podcasts of Marketers, Innovators and Entrepreneurs. If you are interested in those three categories I definitely recommend his blog, he has spoken to very interesting people in the web space.<\/p>\n<p>You can also download the podcast here: <a href=https:\/\/www.kaushik.net\/avinash\/MarketingMonger_akaushik_052806.mp3\">MarketingMonger Podcast<\/a> (5.12 mb, 22 mins).<\/p>\n<p>In our conversation we covered many points in the web analytics and insights&nbsp;arena. The&nbsp;following questions we covered in&nbsp;some&nbsp;detail:<\/p>\n<ul>\n<li>What to look for when looking for great Web Analytics, and where?<\/li>\n<li>How do you begin to figure out what the most crucial metrics are?<\/li>\n<li>Where will web analytics be in three years?<\/li>\n<li>What will be our challenges?<\/li>\n<\/ul>\n<p>One of my key take-aways from doing the podcast&nbsp;was that a connection from Sweden to the US from Skype to my land line phone can sound pretty decent. I wonder if the Vonage IPO should not have tanked. :~]<\/p>\n<p>If you do take 22 mins to listen to the podcast I would love to get your feedback, please come back to leave a comment. Let me know how you would have answered the questions differently.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Monger&nbsp;on the topic of Web Decision Making. You can check out the MarketingMonger Podcast (5.12 mb, 22 mins). In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,9,12,10],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","hentry","category-customer-satisfaction","category-web-analytics","category-web-insights","category-web-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Monger: Web Analytics Podcast - Occam&#039;s Razor by Avinash Kaushik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Monger: Web Analytics Podcast - Occam&#039;s Razor by Avinash Kaushik\" \/>\n<meta property=\"og:description\" content=\"Marketing Monger&nbsp;on the topic of Web Decision Making. You can check out the MarketingMonger Podcast (5.12 mb, 22 mins). In [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Occam&#039;s Razor by Avinash Kaushik\" \/>\n<meta property=\"article:published_time\" content=\"2006-05-29T06:48:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T22:31:23+00:00\" \/>\n<meta name=\"author\" content=\"Avinash Kaushik\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Avinash Kaushik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/marketing-monger-web-analytics-podcast\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/marketing-monger-web-analytics-podcast\\\/\"},\"author\":{\"name\":\"Avinash Kaushik\",\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/#\\\/schema\\\/person\\\/4833e40c5e82d40b6e6d0cc37d026ad6\"},\"headline\":\"Marketing Monger: Web Analytics Podcast\",\"datePublished\":\"2006-05-29T06:48:54+00:00\",\"dateModified\":\"2026-05-19T22:31:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/marketing-monger-web-analytics-podcast\\\/\"},\"wordCount\":163,\"commentCount\":5,\"articleSection\":[\"Customer Satisfaction\",\"Web Analytics\",\"Web Insights\",\"Web Metrics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/marketing-monger-web-analytics-podcast\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/marketing-monger-web-analytics-podcast\\\/\",\"url\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/marketing-monger-web-analytics-podcast\\\/\",\"name\":\"Marketing Monger: Web Analytics Podcast - Occam&#039;s Razor by Avinash Kaushik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/#website\"},\"datePublished\":\"2006-05-29T06:48:54+00:00\",\"dateModified\":\"2026-05-19T22:31:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/#\\\/schema\\\/person\\\/4833e40c5e82d40b6e6d0cc37d026ad6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/marketing-monger-web-analytics-podcast\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/marketing-monger-web-analytics-podcast\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/marketing-monger-web-analytics-podcast\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Monger: Web Analytics Podcast\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/#website\",\"url\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/\",\"name\":\"Occam&#039;s Razor by Avinash Kaushik\",\"description\":\"Marketing | Strategy | Analytics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.kaushik.net\\\/avinash\\\/#\\\/schema\\\/person\\\/4833e40c5e82d40b6e6d0cc37d026ad6\",\"name\":\"Avinash Kaushik\",\"description\":\"Author: Web Analytics 2.0 &amp; Web Analytics: An Hour A Day | Chief Strategy Officer: Human Made Machine\",\"sameAs\":[\"https:\\\/\\\/www.kaushik.net\\\/avinash\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/akaushik\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/avinash\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Monger: Web Analytics Podcast - Occam&#039;s Razor by Avinash Kaushik","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Monger: Web Analytics Podcast - Occam&#039;s Razor by Avinash Kaushik","og_description":"Marketing Monger&nbsp;on the topic of Web Decision Making. You can check out the MarketingMonger Podcast (5.12 mb, 22 mins). In [&hellip;]","og_url":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/","og_site_name":"Occam&#039;s Razor by Avinash Kaushik","article_published_time":"2006-05-29T06:48:54+00:00","article_modified_time":"2026-05-19T22:31:23+00:00","author":"Avinash Kaushik","twitter_misc":{"Written by":"Avinash Kaushik","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/#article","isPartOf":{"@id":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/"},"author":{"name":"Avinash Kaushik","@id":"https:\/\/www.kaushik.net\/avinash\/#\/schema\/person\/4833e40c5e82d40b6e6d0cc37d026ad6"},"headline":"Marketing Monger: Web Analytics Podcast","datePublished":"2006-05-29T06:48:54+00:00","dateModified":"2026-05-19T22:31:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/"},"wordCount":163,"commentCount":5,"articleSection":["Customer Satisfaction","Web Analytics","Web Insights","Web Metrics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/","url":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/","name":"Marketing Monger: Web Analytics Podcast - Occam&#039;s Razor by Avinash Kaushik","isPartOf":{"@id":"https:\/\/www.kaushik.net\/avinash\/#website"},"datePublished":"2006-05-29T06:48:54+00:00","dateModified":"2026-05-19T22:31:23+00:00","author":{"@id":"https:\/\/www.kaushik.net\/avinash\/#\/schema\/person\/4833e40c5e82d40b6e6d0cc37d026ad6"},"breadcrumb":{"@id":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.kaushik.net\/avinash\/marketing-monger-web-analytics-podcast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kaushik.net\/avinash\/"},{"@type":"ListItem","position":2,"name":"Marketing Monger: Web Analytics Podcast"}]},{"@type":"WebSite","@id":"https:\/\/www.kaushik.net\/avinash\/#website","url":"https:\/\/www.kaushik.net\/avinash\/","name":"Occam&#039;s Razor by Avinash Kaushik","description":"Marketing | Strategy | Analytics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kaushik.net\/avinash\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.kaushik.net\/avinash\/#\/schema\/person\/4833e40c5e82d40b6e6d0cc37d026ad6","name":"Avinash Kaushik","description":"Author: Web Analytics 2.0 &amp; Web Analytics: An Hour A Day | Chief Strategy Officer: Human Made Machine","sameAs":["https:\/\/www.kaushik.net\/avinash","https:\/\/www.linkedin.com\/in\/akaushik\/","https:\/\/x.com\/https:\/\/twitter.com\/avinash"]}]}},"_links":{"self":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":1,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":10051,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/posts\/32\/revisions\/10051"}],"wp:attachment":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}