{"id":310,"date":"2007-11-02T00:24:58","date_gmt":"2007-11-02T07:24:58","guid":{"rendered":"https:\/\/www.kaushik.net\/avinash\/solving-for-the-what-the-why-on-demand-webinar\/"},"modified":"2026-05-19T15:32:22","modified_gmt":"2026-05-19T22:32:22","slug":"solving-for-the-what-the-why-on-demand-webinar","status":"publish","type":"post","link":"https:\/\/www.kaushik.net\/avinash\/solving-for-the-what-the-why-on-demand-webinar\/","title":{"rendered":"Solving For The What & The Why: On-demand Webinar"},"content":{"rendered":"

\"shades\" A couple of weeks ago I had the pleasure of doing a webinar for Omniture<\/a>. <\/p>\n

The title was:<\/p>\n

Solving For The What & The Why<\/strong> – Why Web Analytics Should Not Be Lonely<\/em>!<\/p>\n

Web Analytics is really good at showing you “What” your customers are doing\u00e2\u20ac\u201deven “When” and “How” and “How Much”. But to find out “Why” they’re doing the “What”, you have to ask them.<\/p>\n

The webinar covered why it is important to care about the “Why” when it comes to your customers and how qualitative customer research<\/a> is a perfect complement to the quantitative “What” data from traditional web analytics reports.<\/p>\n

As you all have now come to expect in the webinar I also share practical examples and actionable tips that you can implement right away and elevate the actionability of your data to solve both for your bottom-line and increase customer satisfaction.<\/p>\n

I also introduce a new concept I am calling “scalable listening<\/strong>“. We are all aware of what traditional qualitative methods are, and I cover those, but how can you overcome the challenge that the complexity of the web poses? Scalable listening.<\/p>\n

Really fun stuff.<\/p>\n

You can access the webinar at:<\/p>\n