{"id":279,"date":"2007-08-14T00:34:02","date_gmt":"2007-08-14T07:34:02","guid":{"rendered":"https:\/\/www.kaushik.net\/avinash\/five-thousand-times-two-translates-into-goodness\/"},"modified":"2026-05-19T15:30:48","modified_gmt":"2026-05-19T22:30:48","slug":"five-thousand-times-two-translates-into-goodness","status":"publish","type":"post","link":"https:\/\/www.kaushik.net\/avinash\/five-thousand-times-two-translates-into-goodness\/","title":{"rendered":"Five Thousand Times Two Translates Into Goodness"},"content":{"rendered":"<p><img height=\"113\" alt=\"raspberries\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/08\/raspberries.jpg\" width=\"150\" align=\"left\" \/> This is a &#8220;first time author post&#8221; from a first time author who is quite obsessed with all things &#8220;the book&#8221; and honestly enjoying every minute of the ride (ok Willem you were right and all those sleepless nights and 18 hour weekend days might, just might, have been worth it!).<\/p>\n<p>One of my mantras is to stay fanatically focused on putting value added content on this blog so I hope you&#8217;ll excuse my detour to write about the book.<\/p>\n<p>I just want to share this happiness with you all. A short post, a quick read, and no comments necessary from you.<\/p>\n<p>The reason I am happy is that after two months of being on the market, the little book that could, <a href=https:\/\/www.snipurl.com\/wahour\">Web Analytics: An Hour A Day<\/a> has sold enough copies to earn $10,000 and hence allow me to donate $5,000 to each of my charities!<\/p>\n<p>In mid April Willem (my wonderful Wiley Acquisition Editor) had called to say that the book release date would be pushed out. That was a bummer. But I remember telling him that my goal was that by the end of 2007 I want the book to sell enough copies so that I could donate $10,000 ($5k to each).<\/p>\n<p>That was both a reflection of the fact that Web Analytics is no Harry Potter and the fact that first time authors make very very little money from the book. Even with 100% of my proceeds going to charity $10k seemed like a stretch goal for seven months.<\/p>\n<p>But thanks to you all we are there already and we have met that goal.<\/p>\n<p>\nI am both happy (did I say that already?) and deeply grateful to all of you for buying the book and supporting it in so many ways!!<\/p>\n<p>I have had help from a amazing bunch of people for this.<\/p>\n<p>Wonderful folks who have written reviews of the book:<\/p>\n<ul>\n<li>Dave Chaffey: <a href=https:\/\/www.davechaffey.com\/Book-recommendations\/Best-Internet-Marketing-Book\">Best Internet Marketing Book of the Year \/ Decade?!<\/a><br \/>\n<em>Dave&#8217;s written a whole bunch of books himself (and he is a great speaker, I saw him speak a few years back in London).<\/em><P><\/p>\n<li>Mike Grehan: <a href=https:\/\/www.clickz.com\/3626628\">Analyze This, That, and the Other<\/a><br \/>\n<em>Mike is famous for everything Search (also a great speaker, saw him at eMetrics).<\/em><P><\/p>\n<li>Seth Godin: <a href=https:\/\/sethgodin.typepad.com\/seths_blog\/2007\/06\/in_the_mail_tod.html\">In the mail today<\/a><br \/>\n<em>Seth is a unique marketer, author and blogger. I am a huge huge fan of <a href=https:\/\/sethgodin.typepad.com\/seths_blog\/\">his blog<\/a>. He wrote a one line observation on his blog about my book and the impact was instantaneous.<\/em><P><\/p>\n<li>Andreas Ramos: <a href=https:\/\/www.insider-seo.com\/book-review-kaushik.asp\">Web Analytics an Hour a Day, by Avinash Kaushik<\/a><br \/>\n<em>Andreas is the author of a very nice book on <a href=https:\/\/www.insider-seo.com\/explore-book.asp\">SEO &amp; PPC<\/a>.<\/em><P><\/p>\n<li>Luke Szkudlarek: <a href=https:\/\/luke.szkudlarek.pl\/blog\/2007\/08\/05\/avinash-kaushik-web-analytics-book-review\/\">Avinash Kaushik Web Analytics: Book Review<\/a><br \/>\n<em>Luke lives in beautiful Poland. Lest you think I have been tooting my horn a bit much, his review provides seven things I could have done better in the book! I am grateful to Luke for sharing his thoughts and feedback with me.<\/em><\/li>\n<\/ul>\n<p>Thanks Dave, Mike, Seth, Andreas, Luke and many others who have written reviews and helped spread the word.<\/p>\n<p>Of course thanks to the 21 of you who have written <a href=https:\/\/www.amazon.com\/gp\/product\/customer-reviews\/0470130652\/ref=cm_cr_dp_pt\/104-6580513-0111114?ie=UTF8&#038;n=283155&#038;s=books&#038;tag=occsrazbyavik-20#customerReviews\">reviews for the book on Amazon.Com<\/a>!! My goal is to have 75 reviews of the book on amazon.com &#8211; with the hope that simply the presence of the reviews will drive sales in all channels! :)<\/p>\n<p>Others have done very interesting things to help support the book.<\/p>\n<p>Will Critchlow and the folks at Distilled are <a href=https:\/\/www.distilled.co.uk\/blog\/reputation-monitor\/free-copy-of-avinashs-book-web-analytics-in-an-hour-a-day\/\">handing out a free copy of the book<\/a> to their customers who sign up for their <a href=https:\/\/www.distilled.co.uk\/reputation\/\">Reputation Monitor<\/a> service. Check it out. Their clients get something of value and the charities get funds from sales. Win-win.<\/p>\n<p>Others are doing similar things, a common feature seems to be companies buying a small number of copies and giving it to all their <a href=https:\/\/blogs.commerce360.com\/archives\/website_analytics\/web_analytics_an_hour_a_day.html\">employees<\/a> or <a href=https:\/\/www.rimmkaufman.com\/\">clients<\/a>.<\/p>\n<p>I feel lucky to have their support helping the book find a audience. This is especially helpful because I am not a very good sales person and have had few ideas about how to promote the book (other than asking for amazon reviews!).<\/p>\n<p>There is one more important person to thank in the area of raising money for charities. My friend, Ms. Left Brain, <a href=https:\/\/www.yourseoplan.com\/\">Gradiva Couzin<\/a>. Her advice was &#8220;Avinash you have to set up a amazon.com affiliate program, you are going to be surprised.&#8221; This tip was super valuable (and something I would not otherwise have done).<\/p>\n<p>Thanks to Gradiva the link that you see on the right nav (and included in this url <a href=https:\/\/www.snipurl.com\/wahour\">www.snipurl.com\/wahour<\/a>) had generated $1,600 in affiliate dollars (on top of the $10k above). Amazon will pay that out in a quarter, so that money will be on its way to the charities as well.<\/p>\n<p>Lots of you have used the vanity to as a link in your blogs and articles. Your kind efforts are in that $1,600!<\/p>\n<p>I feel that it is a privilege to get to write a book and have it be published. I think I&#8217;ll never get tired of seeing my book in a bookstore (here&#8217;s daddy pride, my son <a href=https:\/\/www.kaushik.net\/avinash\/2006\/12\/the-blog-tag-game-something-new-something-personal.html\">Chirag<\/a> at Borders bookstore: &#8220;Daddy your book is in the library!&#8221;).<\/p>\n<p>I am so grateful that this little book on a niche subject has helped raise a small amount of money. 100% of my proceeds go to <a href=https:\/\/www.smiletrain.org\/\">The Smile Train<\/a> and <a href=https:\/\/www.msf.org\/\">M\u00c3\u00a9decins Sans Fronti\u00c3\u00a8res<\/a> (Doctors Without Borders), to assist in their efforts to make our world a better place. You all are contributing to that. Thank you.<\/p>\n<p>Every post I write requests comments, not this one. No comments necessary.<\/p>\n<p>And to end on a high note, cute overload, little kids and babies with the book!<\/p>\n<p align=\"center\"><img fetchpriority=\"high\" height=\"368\" alt=\"g\u00c3\u00b3cza\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/08\/gocza-1.jpg\" width=\"487\" \/><br \/>\nG\u00c3\u00b3cza: <em>Daddy I am not sure I agree with Avinash&#8217;s choice of Page Tagging over Log Files.<\/em> (The making of a <a href=https:\/\/judah.webanalyticsdemystified.com\/2007\/07\/web-analytics-and-data-collection-log-file-analysis.html\">future Judah Phillips<\/a>!)<\/p>\n<p><P align=\"center\"><img height=\"487\" alt=\"noah CN\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/08\/noah_cn.jpg\" width=\"368\" \/><br \/>\nNoah&#8217;s Dad is a great Web Analyst, looks like Noah&#8217;s taken up after Dad! PS: That&#8217;s the best smile ever!<\/p>\n<p align=\"center\"><img loading=\"lazy\" height=\"487\" alt=\"jake web analytics\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/08\/jake_web_analytics.jpg\" width=\"369\" \/><br \/>\nDo you see a pattern here? Jake&#8217;s Mom is also a great Web Analyst! I bet he is going to write a great Amazon.Com review of the book. :)<\/p>\n<p align=\"center\"><img loading=\"lazy\" height=\"392\" alt=\"sara botum\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/08\/sara_botum.jpg\" width=\"487\" \/><br \/>\nSara Botum: <em>Mom this one, this one, I really do want this one!<\/em> :)<\/p>\n<p align=\"center\"><img loading=\"lazy\" height=\"487\" alt=\"leah UK\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/08\/leah_uk.jpg\" width=\"368\" \/><br \/>\nBeautiful English countryside. Check. Wonderful cottage in the background. Check. Pretty little Leah. Check. Obligatory Web Analytics book. Check!<\/p>\n<p align=\"center\"><img loading=\"lazy\" height=\"368\" alt=\"dylan NY 01\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/08\/dylan_ny_01.jpg\" width=\"487\" \/><br \/>\nDylan is going to be the next baseball home run king, just look at the picture. Two fingers holding up a 450 page book! He is super strong!!<\/p>\n<p align=\"center\"><img loading=\"lazy\" height=\"487\" alt=\"corbin AUS\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/08\/corbin_aus.jpg\" width=\"368\" \/><br \/>\nCorbin: <em>Ha! I knew it!<\/em> Yells: <em>Dad, you were wrong. It is three standard deviations from the mean and not two for creating control limits on your conversion rate trends!<\/em><\/p>\n<p align=\"center\">\n","protected":false},"excerpt":{"rendered":"<p>Web Analytics: An Hour A Day has sold enough copies to earn $10,000 and hence allow me to donate $5,000 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,2,15,6,14,13,8,9,12,10],"tags":[],"class_list":["post-279","post","type-post","status-publish","format-standard","hentry","category-advanced-analytics","category-analytics","category-blogging","category-marketing-tips","category-search-engine-marketing","category-usability","category-voice-of-customer","category-web-analytics","category-web-insights","category-web-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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