{"id":253,"date":"2007-06-22T00:11:47","date_gmt":"2007-06-22T07:11:47","guid":{"rendered":"https:\/\/www.kaushik.net\/avinash\/4-experts-5-cities-35-of-you-in-each-come-have-a-conversation\/"},"modified":"2026-05-19T15:29:15","modified_gmt":"2026-05-19T22:29:15","slug":"4-experts-5-cities-35-of-you-in-each-come-have-a-conversation","status":"publish","type":"post","link":"https:\/\/www.kaushik.net\/avinash\/4-experts-5-cities-35-of-you-in-each-come-have-a-conversation\/","title":{"rendered":"4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation."},"content":{"rendered":"<p><img height=\"150\" alt=\"strands\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/06\/strands.jpg\" width=\"112\" align=\"left\" \/> An exciting workshop on Web Analytics and Marketing ROI for executives is coming to a city near you.<\/p>\n<p>This is the culmination of a conversation that Shane, Jason and I had over lunch five months ago in Seattle.<\/p>\n<p>The idea was to put together a power packed day for senior executives to have an immersive experience that would provide actionable insights that they could go back and implement the very next day and drive immediate results.<\/p>\n<p>No hype. No fud. No theory. No product demos. Just a day of getting the benefit of years of practical real life experience with a stress on reality and action.<\/p>\n<p>Thanks to the brave efforts of Norman and Stuart the workshop has actually come to life, and they are happening soon (!!).<\/p>\n<p>The Marketing ROI Executive Workshop is co-sponsored by <a href=https:\/\/www.omniture.com\">Omniture<\/a> and <a href=https:\/\/www.zaaz.com\">Zaaz<\/a>. It is taking place in five cities around the US between July 10 and July 25.<\/p>\n<p align=\"center\"><a href=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/06\/performance_marketing_locations.png\"><img alt=\"performance marketing locations\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/06\/performance_marketing_locations.png\"><\/a><\/p>\n<p>Shane Atchison, Jason Burby, Brent Hieggelke and yours truly are the presenters at the workshop.<\/p>\n<p>You all know Shane and Jason as the Zaaz dynamic duo! :) They are also authors of the excellent new book: <a href=https:\/\/www.amazon.com\/dp\/0470124741\/?tag=occsrazbyavik-20\">Actionable Web Analytics<\/a>. Brent has worked in the web analytics industry for a number of years and is currently the VP of Strategic Marketing, Omniture. He has been there and done that lots. If you are reading this blog you know me and <a href=https:\/\/www.kaushik.net\/avinash\/about\/\">my background<\/a>.<\/p>\n<p>Here is a summary of the presentations (click here for <a href=https:\/\/www.omniture.com\/executive_workshop\/agenda\">detailed workshop agenda<\/a>):<\/p>\n<ul>\n<li>\n<div align=\"left\"><u>Five Secrets to Building A Marketing ROI Organization<\/u><br \/>\n<em>Does your business need an analytics intervention?<br \/><\/em> <strong>Shane Atchison &amp; Jason Burby<\/strong><\/div>\n<\/li>\n<p><P><\/p>\n<li>\n<div align=\"left\"><u>Analytics Evolves<\/u><br \/>\n<em>Automated Optimization and On-site Behavioral Targeting<br \/><\/em><strong>Brent Hieggelke<\/strong><\/div>\n<\/li>\n<p><P><\/p>\n<li>\n<div align=\"left\"><u>Transform Web Analytics into Performance Marketing<br \/><\/u><em>Do you find yourself paralyzed by mountains of data?<br \/><\/em><strong>Avinash Kaushik<\/strong><\/div>\n<\/li>\n<p><P><\/p>\n<li>\n<div align=\"left\"><u>Making it Happen: Creating Your Action Plan<br \/><\/u><em>Walk Away with a Personal Roadmap for a Performance Marketing Organization<br \/><\/em><strong>All Experts<\/strong><\/div>\n<\/li>\n<\/ul>\n<p>Please visit <a href=https:\/\/www.webanalytics.com\/seminars\">www.webanalytics.com\/seminars<\/a> for all the details, or if you are already convinced :) then click here to <a href=https:\/\/www.omniture.com\/executive_workshop\/register\">register<\/a>.<\/p>\n<p align=\"center\"><a href=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/06\/performance_marketing_goal.png\"><img alt=\"performance marketing goal\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/06\/performance_marketing_goal.png\"><\/a><\/p>\n<p>This workshop will be very different from others that you have attended because the emphasis will <u>not<\/u> be to sell you anything.<\/p>\n<p>The emphasis will be on sharing knowledge, tips, and best practices, all of which should enable you to improve ROI from your online marketing efforts and drive some fundamental change for your organizations. You&#8217;ll be able to apply the insights regardless of what web analytics tool you use.<\/p>\n<p>For an Analytics Evangelist, me, it really does not get better than this, go out an truly evangelize the power of data and web analytics and organizational transformation.<\/p>\n<p>I hope you&#8217;ll consider attending this fun workshop, and hope to meet some of the blog\/<a href=https:\/\/www.snipurl.com\/wahour\">book<\/a> readers on the road. <\/p>\n<p>Thanks.<\/p>\n<p><strong><u>PS:<\/u><\/strong> Norman has just emailed (at 2345 hrs!) that the first two people in each city (New York, Chicago, Los Angeles, Seattle, and San Francisco) who email me a good ROI story will get a nice discount. If you are interested please send your story to blog at kaushik dot net.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omniture and Actionable Web Analytics. Brent has worked in the web analytics industry for a number of years and is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,2,4,6,14,13,8,9,12,10],"tags":[],"class_list":["post-253","post","type-post","status-publish","format-standard","hentry","category-advanced-analytics","category-analytics","category-customer-satisfaction","category-marketing-tips","category-search-engine-marketing","category-usability","category-voice-of-customer","category-web-analytics","category-web-insights","category-web-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Experts, 5 Cities, 35 Of You In Each. 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