{"id":202,"date":"2007-02-21T17:58:50","date_gmt":"2007-02-22T00:58:50","guid":{"rendered":"https:\/\/www.kaushik.net\/avinash\/unleash-the-power-of-web-analytics\/"},"modified":"2026-05-19T15:32:55","modified_gmt":"2026-05-19T22:32:55","slug":"unleash-the-power-of-web-analytics","status":"publish","type":"post","link":"https:\/\/www.kaushik.net\/avinash\/unleash-the-power-of-web-analytics\/","title":{"rendered":"Unleash the Power of Web Analytics!"},"content":{"rendered":"<p><img alt=\"Valuable\" hspace=\"7\" src=https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2007\/02\/valuable.jpg\" align=\"left\" border=\"0\" \/>In early January I was using <a href=https:\/\/www.clicktracks.com\/products\/appetizer\/\">ClickTracks Appetizer<\/a> (free web analytics tool if your data source is web logs) and gave the feedback to ClickTracks that I wish they provided more reports and features in their free tool. I felt that having access to the Site Overview and other reports would be really helpful to users of the free tool. <\/p>\n<p>Michael Stebbins, <a href=https:\/\/www.clicktracks.com\/team.php\">VP of Marketing for ClickTracks<\/a>, gamely agreed (<a href=https:\/\/www.clicktracks.com\/products\/appetizer\/appetizer_test_with_avinash.php\">story here<\/a>) but put for a small condition, that I do a educational seminar for ClickTracks users. <\/p>\n<p>Never the one to refuse a reasonable offer to educate the community, and get free reports for web analytics users in exchange, I agreed to do the seminar. It was a icing on the cake that the seminar is devoid of sales pitches and very much geared towards educating any web analytics practitioner (regardless of what tool they might use).<\/p>\n<p>I hope that all the ClickTracks Appetizer users have been using and enjoying the additional reports that were made available in the tool. <\/p>\n<p>The topic of the seminar is: &ldquo;<a href=https:\/\/www.clicktracks.com\/seminars\/support_train.php?cat_id=16\">Unleash the Power of Web Analytics<\/a>&rdquo;. <\/p>\n<p>[<em>Funny side story<\/em>: I spend just under five years working at <a href=https:\/\/www.sgi.com\/\">Silicon Graphics Inc<\/a> and at SGI we would &ldquo;unleash&rdquo; everything. Unleash the power of computing. Unleash innovation. Unleash the power of marketing. Unleash this and unleash that. Ahhh&hellip; those were the days! :)] <\/p>\n<p>Here is the description of the class: <\/p>\n<ul>\n<p><em>The amount of information that a sophisticated web analytics tool provides can be positively overwhelming! Check out Avinash Kaushik&#8217;s tips for simplifying your approach to web analytics. In the class (note: the same topic will be presented both days) Avinash will present tips and tricks on how to avoid a lot of the complexities of web analytics and how to get down to the basics that make a difference. He&rsquo;ll provide his expert advice on how web analytics can add value to your business; best practices and approaches for your reporting and analysis; and how to leverage segmentation and optimizing for search.<\/em> <\/ul>\n<p>Sounds interesting? You can <a href=https:\/\/www.clicktracks.com\/seminars\/support_train.php?cat_id=16\">click here<\/a> to sign up (it is a free seminar, anyone can attend).<\/p>\n<p>The classes are on Mon Feb 26th 10:00 am PST (1:00 pm EST \/ 6:00 pm UK) and Tue Feb 27th 7:00 am PST (10:00 am EST \/ 3:00 pm UK). It is the same class that will be repeated twice, for the benefit of our European friends.<\/p>\n<p>I hope that you can attend, it would be great to present to all of you and answer your questions.<\/p>\n<p>If you have a suggestion for a particular facet or angle you would like me to cover or you have a burning question or simply want me to show a particular report or metric, please send me a email (blog at kaushik dot net) or add a comment to this post.<\/p>\n<p>Ok now off to create the slides for the seminar (that were due back to Dan yesterday!).<\/p>\n<p><i>[Like this post? For more posts like this please <a href=https:\/\/www.kaushik.net\/avinash\/all-posts-site-map\/\">click here<\/a>.]<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ClickTracks Appetizer (free web analytics tool if your data source is web logs) and gave the feedback to ClickTracks that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,2,6,14,9,12,10],"tags":[],"class_list":["post-202","post","type-post","status-publish","format-standard","hentry","category-advanced-analytics","category-analytics","category-marketing-tips","category-search-engine-marketing","category-web-analytics","category-web-insights","category-web-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unleash the Power of Web Analytics! 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