{"id":173,"date":"2006-12-29T14:12:46","date_gmt":"2006-12-29T21:12:46","guid":{"rendered":"https:\/\/www.kaushik.net\/avinash\/2007-predictions-web-analtyics\/"},"modified":"2026-05-19T15:29:13","modified_gmt":"2026-05-19T22:29:13","slug":"2007-predictions-web-analtyics","status":"publish","type":"post","link":"https:\/\/www.kaushik.net\/avinash\/2007-predictions-web-analtyics\/","title":{"rendered":"2007 Predictions: Web Analytics"},"content":{"rendered":"

\"Violet\"Andy Beal of the Marketing Pilgrim<\/a> has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged him for the personally tag game so it is only fair that we play along for his game!<\/p>\n

The 2007 Predictions tag game was started by Mashable<\/a>. I think it is more dangerous than the personal blog tag game<\/a> because in this one you actually have to come up with something intelligent (and one’s “performance” can be measured at the end of time!). <\/p>\n

It took me six minutes to write this and I am sure it will have turned out to be a career limiting move! My 2007 predictions for our beloved Web Analytics universe:<\/p>\n

    \n

    <\/p>\n

  1. 2007 will be a banner year for Web Analytics education (books<\/a>, blogs<\/a>, seminars, conferences<\/a>) and Web Analyst salary improvements (of course I have to say that!).

    \n

  2. We will see increasing sophistication of and availability of “free” web analytics tools in the market (welcome Microsoft Gatineau<\/a>). This will be good for current vendors: more people to sell to and move up-market. This will be bad for current vendors: will have to create more obvious differentiators, than just number of reports.

    \n

  3. Pay Per Click<\/a> (sometimes called SEM) analytics will continue to be important but cede mind-share and control to Search Engine Optimization analytics (which is in a rather sorry state in all current web analytics tools).

    \n

  4. WebTrends MarketingLab<\/a> and Omniture’s Discover<\/a> will release updated versions of their “data warehouses” that will be closer to (and hence more integrateable) standard business intelligence data warehouses (allowing us to do deeper and richer end-to-end analytics with other data in our companies).
    [Important<\/strong>: I have no knowledge of either company’s product road-map.]

    \n

  5. More Analysts and Web Decision Makers will realize the futility of torturing clickstream data to get into the heads of their visitors and embrace qualitative measurement options<\/a> (surveys<\/a>, testing<\/a>, usability<\/a> and so on). No totally radical changes but steady progress towards the Trinity mindset<\/a>.


    \nOne Bonus:<\/strong><\/p>\n

  6. More website business owners will realize there is this thing called Social Networks and panic when they can’t be measured<\/a>. Rest assured, targeted solutions will follow in 2007.\n<\/li>\n<\/ol>\n

    In turn I’ll tag our esteemed world leader Mr. Peterson<\/a> to offer up his top secret list of 2007 web analytics predictions (I am positive it will be super!).<\/p>\n

    Do you agree with the list above? Is it achievable? Is it too conservative? What trend does it ignore? Please share your own predictions via the comments field.<\/p>\n

    [Like this post? For more posts like this please click here<\/a>.]<\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"

    Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,2,6,14,13,8,9,12,10],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-advanced-analytics","category-analytics","category-marketing-tips","category-search-engine-marketing","category-usability","category-voice-of-customer","category-web-analytics","category-web-insights","category-web-metrics"],"acf":[],"yoast_head":"\n2007 Predictions: Web Analytics - Occam's Razor by Avinash Kaushik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kaushik.net\/avinash\/2007-predictions-web-analtyics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2007 Predictions: Web Analytics - Occam's Razor by Avinash Kaushik\" \/>\n<meta property=\"og:description\" content=\"Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. 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