{"id":9647,"date":"2026-01-26T11:28:49","date_gmt":"2026-01-26T19:28:49","guid":{"rendered":"https:\/\/www.kaushik.net\/avinash\/home\/"},"modified":"2026-09-20T07:06:01","modified_gmt":"2026-09-20T14:06:01","slug":"home","status":"publish","type":"page","link":"https:\/\/www.kaushik.net\/avinash\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9647\" class=\"elementor elementor-9647\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9a9f03 e-flex e-con-boxed e-con e-parent\" data-id=\"b9a9f03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e27a04 e-flex e-con-boxed e-con e-child\" data-id=\"4e27a04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43ea0f5 e-con-full e-flex e-con e-child\" data-id=\"43ea0f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9950e elementor-widget elementor-widget-heading\" data-id=\"3a9950e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing, Analytics &amp; Strategy by Avinash Kaushik<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c40de5 e-flex e-con-boxed e-con e-child\" data-id=\"3c40de5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3191668 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3191668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.kaushik.net\/avinash\/latest-posts\/\">Latest Posts<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f7bf8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b2f7bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e78a92 elementor-widget elementor-widget-button\" data-id=\"4e78a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.kaushik.net\/avinash\/latest-posts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Browse All Articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918521e uael-equal__height-yes uael-post__link-complete-yes uael-post__cta-fullwidth-yes elementor-widget elementor-widget-uael-posts\" data-id=\"918521e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:2,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position- uael-post-image-none uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"9647\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-2 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   advanced-analytics web-analytics \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-enabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/google-analytics-2026-new-features-analysis\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-enabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-enabled\">\n\t\t\t\t\t<h2 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/google-analytics-2026-new-features-analysis\/\" target=\"_self\">\n\t\t\t\tGoogle Analytics 2026: Unlocking New Features, Analysis.\t\t\t<\/a>\n\n\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t<span class=\"uael-post__terms-meta uael-post__terms-meta-tag\"> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/actionable-web-analytics\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-actionable-web-analytics\" aria-labelledby=\"uael-post-term-actionable-web-analytics\">actionable web analytics<\/a> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/digital-analytics\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-digital-analytics\" aria-labelledby=\"uael-post-term-digital-analytics\">digital analytics<\/a><\/span>\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tOver the last year, the team at Google Analytics (GA) has released a cluster of features which extend GA&#8217;s ability to power higher altitude, ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.kaushik.net\/avinash\/google-analytics-2026-new-features-analysis\/\" target=\"_self\" aria-labelledby=\"uael-post-10362\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-10362>Continue Reading<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   advanced-analytics analytics \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-enabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/googles-statistics-significance-replication-risk\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-enabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-enabled\">\n\t\t\t\t\t<h2 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/googles-statistics-significance-replication-risk\/\" target=\"_self\">\n\t\t\t\tGoogle&#8217;s Statistics: Heads They Win, Tails You Lose.\t\t\t<\/a>\n\n\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t<span class=\"uael-post__terms-meta uael-post__terms-meta-tag\"> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/actionable-analytics\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-actionable-analytics\" aria-labelledby=\"uael-post-term-actionable-analytics\">actionable analytics<\/a> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/key-performance-indicators\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-key-performance-indicators\" aria-labelledby=\"uael-post-term-key-performance-indicators\">key performance indicators<\/a><\/span>\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tGoogle Brand Lift &#038; Conversion Lift studies use the same underlying idea of statistical certainty. But certainty is not the same thing as answering ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.kaushik.net\/avinash\/googles-statistics-significance-replication-risk\/\" target=\"_self\" aria-labelledby=\"uael-post-10330\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-10330>Continue Reading<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68ec7f6 e-con-full e-flex e-con e-child\" data-id=\"68ec7f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea9fefb e-flex e-con-boxed e-con e-child\" data-id=\"ea9fefb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e583fe1 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e583fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.kaushik.net\/avinash\/category\/analytics\/\">Analytics<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4625c7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c4625c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc97d8 elementor-widget elementor-widget-button\" data-id=\"9dc97d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.kaushik.net\/avinash\/category\/analytics\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All Analytics Posts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d61829 uael-equal__height-yes uael-post__link-complete-yes uael-post__cta-fullwidth-yes elementor-widget elementor-widget-uael-posts\" data-id=\"30d61829\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:2,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position- uael-post-image-none uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"9647\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-2 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   advanced-analytics analytics \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-enabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/googles-statistics-significance-replication-risk\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-enabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-enabled\">\n\t\t\t\t\t<h2 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/googles-statistics-significance-replication-risk\/\" target=\"_self\">\n\t\t\t\tGoogle&#8217;s Statistics: Heads They Win, Tails You Lose.\t\t\t<\/a>\n\n\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t<span class=\"uael-post__terms-meta uael-post__terms-meta-tag\"> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/actionable-analytics\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-actionable-analytics\" aria-labelledby=\"uael-post-term-actionable-analytics\">actionable analytics<\/a> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/key-performance-indicators\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-key-performance-indicators\" aria-labelledby=\"uael-post-term-key-performance-indicators\">key performance indicators<\/a><\/span>\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tGoogle Brand Lift &#038; Conversion Lift studies use the same underlying idea of statistical certainty. But certainty is not the same thing as answering ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.kaushik.net\/avinash\/googles-statistics-significance-replication-risk\/\" target=\"_self\" aria-labelledby=\"uael-post-10330\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-10330>Continue Reading<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   artificial-intelligence digital-marketing search-engine-marketing \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-enabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/loss-recovery-growth-model-answer-engine-optimization-aeo\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-enabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-enabled\">\n\t\t\t\t\t<h2 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/loss-recovery-growth-model-answer-engine-optimization-aeo\/\" target=\"_self\">\n\t\t\t\tLoss Recovery Growth Model: Answer Engine Optimization (AEO)\t\t\t<\/a>\n\n\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t<span class=\"uael-post__terms-meta uael-post__terms-meta-tag\"> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/brand-marketing\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-brand-marketing\" aria-labelledby=\"uael-post-term-brand-marketing\">brand marketing<\/a> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/search-engine-marketing\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-search-engine-marketing\" aria-labelledby=\"uael-post-term-search-engine-marketing\">Search Engine Marketing<\/a><\/span>\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tWith the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.kaushik.net\/avinash\/loss-recovery-growth-model-answer-engine-optimization-aeo\/\" target=\"_self\" aria-labelledby=\"uael-post-9444\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-9444>Continue Reading<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f79cb9f e-con-full e-flex e-con e-child\" data-id=\"f79cb9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d15ded e-flex e-con-boxed e-con e-child\" data-id=\"3d15ded\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82fb728 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"82fb728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.kaushik.net\/avinash\/category\/marketing-tips\/\">Marketing Models &amp; Frameworks<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30ba761 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"30ba761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8f022 elementor-widget elementor-widget-button\" data-id=\"3a8f022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/avinash\/category\/marketing-tips\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All Marketing Models &amp; Frameworks Posts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef790c uael-equal__height-yes uael-post__link-complete-yes uael-post__cta-fullwidth-yes elementor-widget elementor-widget-uael-posts\" data-id=\"aef790c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:2,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position- uael-post-image-none uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"9647\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-2 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   marketing-tips \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-enabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/ai-ready-google-ads-maturity-model\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-enabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-enabled\">\n\t\t\t\t\t<h2 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/ai-ready-google-ads-maturity-model\/\" target=\"_self\">\n\t\t\t\tAI Ready? Google Ads Maturity Model.\t\t\t<\/a>\n\n\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t<span class=\"uael-post__terms-meta uael-post__terms-meta-tag\"> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/digital-marketing-2\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-digital-marketing-2\" aria-labelledby=\"uael-post-term-digital-marketing-2\">digital marketing<\/a> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/search-engine-marketing\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-search-engine-marketing\" aria-labelledby=\"uael-post-term-search-engine-marketing\">Search Engine Marketing<\/a><\/span>\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tIn a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation? I\u2019m of course talking about the Google Ads platform. ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.kaushik.net\/avinash\/ai-ready-google-ads-maturity-model\/\" target=\"_self\" aria-labelledby=\"uael-post-10246\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-10246>Continue Reading<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   advanced-analytics marketing-tips \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-enabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/sports-marketing-measurement-playbook\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-enabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-enabled\">\n\t\t\t\t\t<h2 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/sports-marketing-measurement-playbook\/\" target=\"_self\">\n\t\t\t\tSports Marketing Measurement Playbook.\t\t\t<\/a>\n\n\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t<span class=\"uael-post__terms-meta uael-post__terms-meta-tag\"> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/incrementality-measurement\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-incrementality-measurement\" aria-labelledby=\"uael-post-term-incrementality-measurement\">incrementality measurement<\/a> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/key-performance-indicators\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-key-performance-indicators\" aria-labelledby=\"uael-post-term-key-performance-indicators\">key performance indicators<\/a><\/span>\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tLast year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.kaushik.net\/avinash\/sports-marketing-measurement-playbook\/\" target=\"_self\" aria-labelledby=\"uael-post-9706\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-9706>Continue Reading<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cecb364 e-con-full e-flex e-con e-child\" data-id=\"cecb364\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c976c8 e-flex e-con-boxed e-con e-child\" data-id=\"1c976c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-052ee61 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"052ee61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.kaushik.net\/avinash\/category\/customer-satisfaction\/\">Strategic Thinking<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350e1d5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"350e1d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-388ae41 elementor-widget elementor-widget-button\" data-id=\"388ae41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.kaushik.net\/avinash\/category\/customer-satisfaction\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All Strategic Thinking Posts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf6e21 uael-equal__height-yes uael-post__link-complete-yes uael-post__cta-fullwidth-yes elementor-widget elementor-widget-uael-posts\" data-id=\"0bf6e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:2,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position- uael-post-image-none uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"9647\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-2 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   advanced-analytics experimentation-&amp;-testing voice-of-customer \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-enabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/marketing-creative-pre-testing\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-enabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-enabled\">\n\t\t\t\t\t<h2 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/marketing-creative-pre-testing\/\" target=\"_self\">\n\t\t\t\tHigh-Impact Marketing: Rock Creative Pre-Testing!\t\t\t<\/a>\n\n\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t<span class=\"uael-post__terms-meta uael-post__terms-meta-tag\"> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/brand-marketing\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-brand-marketing\" aria-labelledby=\"uael-post-term-brand-marketing\">brand marketing<\/a> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/brand-measurement\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-brand-measurement\" aria-labelledby=\"uael-post-term-brand-measurement\">brand measurement<\/a><\/span>\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tPrologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.kaushik.net\/avinash\/marketing-creative-pre-testing\/\" target=\"_self\" aria-labelledby=\"uael-post-9136\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-9136>Continue Reading<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   advanced-analytics digital-marketing experimentation-&amp;-testing \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-enabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/robust-experimentation-and-testing-reasons-for-failure\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-enabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-enabled\">\n\t\t\t\t\t<h2 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/robust-experimentation-and-testing-reasons-for-failure\/\" target=\"_self\">\n\t\t\t\tRobust Experimentation and Testing | Reasons for Failure!\t\t\t<\/a>\n\n\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t<span class=\"uael-post__terms-meta uael-post__terms-meta-tag\"> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/actionable-web-analytics\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-actionable-web-analytics\" aria-labelledby=\"uael-post-term-actionable-web-analytics\">actionable web analytics<\/a> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/controlled-experiments\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-controlled-experiments\" aria-labelledby=\"uael-post-term-controlled-experiments\">controlled experiments<\/a><\/span>\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tSince you&#8217;re reading a blog on advanced analytics, I&#8217;m going to assume that you have been exposed to the magical and amazing awesomeness of ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.kaushik.net\/avinash\/robust-experimentation-and-testing-reasons-for-failure\/\" target=\"_self\" aria-labelledby=\"uael-post-8884\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-8884>Continue Reading<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b49c055 e-con-full e-flex e-con e-child\" data-id=\"b49c055\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9629565 e-flex e-con-boxed e-con e-child\" data-id=\"9629565\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91b442d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"91b442d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.kaushik.net\/avinash\/category\/leadership\/\">Leadership<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d7189 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d0d7189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a0f8e elementor-widget elementor-widget-button\" data-id=\"e9a0f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.kaushik.net\/avinash\/category\/leadership\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All Leadership Articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a703172 uael-equal__height-yes uael-post__link-complete-yes uael-post__cta-fullwidth-yes elementor-widget elementor-widget-uael-posts\" data-id=\"a703172\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:2,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position- uael-post-image-none uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"9647\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-2 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   advanced-analytics digital-analytics leadership web-analytics \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-enabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/scapegoating-analysts-recognizing-preventing-a-bad-idea\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-enabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-enabled\">\n\t\t\t\t\t<h2 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/scapegoating-analysts-recognizing-preventing-a-bad-idea\/\" target=\"_self\">\n\t\t\t\tScapegoating Analysts | Recognizing &#038; Preventing A Bad Idea.\t\t\t<\/a>\n\n\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t<span class=\"uael-post__terms-meta uael-post__terms-meta-tag\"> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/actionable-web-analytics\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-actionable-web-analytics\" aria-labelledby=\"uael-post-term-actionable-web-analytics\">actionable web analytics<\/a> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/key-performance-indicators\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-key-performance-indicators\" aria-labelledby=\"uael-post-term-key-performance-indicators\">key performance indicators<\/a><\/span>\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tHere\u2019s a sign that you\u2019ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.kaushik.net\/avinash\/scapegoating-analysts-recognizing-preventing-a-bad-idea\/\" target=\"_self\" aria-labelledby=\"uael-post-9045\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-9045>Continue Reading<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   digital-analytics leadership web-analytics web-insights \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-enabled \">\n\n\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/winning-with-data-say-no-to-insights-yes-to-out-of-sights\/\" target=\"_self\" class=\"uael-post__complete-box-overlay\" aria-label=\"Link Complete Box\"><\/a>\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-enabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-enabled\">\n\t\t\t\t\t<h2 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/www.kaushik.net\/avinash\/winning-with-data-say-no-to-insights-yes-to-out-of-sights\/\" target=\"_self\">\n\t\t\t\tWinning With Data: Say No To Insights, Yes To Out-of-sights!\t\t\t<\/a>\n\n\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t<span class=\"uael-post__terms-meta uael-post__terms-meta-tag\"> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/actionable-web-analytics\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-actionable-web-analytics\" aria-labelledby=\"uael-post-term-actionable-web-analytics\">actionable web analytics<\/a> <a href=\"https:\/\/www.kaushik.net\/avinash\/tag\/digital-analytics\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-digital-analytics\" aria-labelledby=\"uael-post-term-digital-analytics\">digital analytics<\/a><\/span>\t\t<\/div>\n\t\t\n\t\t<div class=\"uael-post__excerpt\">\n\t\t\tIf there is one thing the universe agrees on, it is that you should just provide data\u2026 You should provide INSIGHTS!!! In the 807,150 ...\t\t<\/div>\n\n\t\t\t\t\t<a class=\"uael-post__read-more elementor-button\" href=\"https:\/\/www.kaushik.net\/avinash\/winning-with-data-say-no-to-insights-yes-to-out-of-sights\/\" target=\"_self\" aria-labelledby=\"uael-post-8905\">\n\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-button-text\" id=uael-post-8905>Continue Reading<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a490b6e e-con-full e-flex e-con e-child\" data-id=\"a490b6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t        <script>\n        jQuery( document ).ready( function( $ ) {\n            \/\/ Use .on('click', ...) as it is slightly more modern and flexible.\n            $( '.elementor-element-14452be' ).css( 'cursor', 'pointer' ).on( 'click', function(e) {\n                \n                var url = '\/avinash\/about\/';\n\n                                    \/\/ Otherwise, open the link in the same tab.\n                    window.location.href = url;\n                            });\n        });\n        <\/script>\n        <div class=\"elementor-element elementor-element-14452be e-con-full e-flex e-con e-child\" data-id=\"14452be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f30b49d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"f30b49d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/avinash-kaushik-2.jpg\" class=\"attachment-full size-full wp-image-9708\" alt=\"\" srcset=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/avinash-kaushik-2.jpg 1600w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/avinash-kaushik-2-300x200.jpg 300w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/avinash-kaushik-2-1024x684.jpg 1024w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/avinash-kaushik-2-768x513.jpg 768w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/avinash-kaushik-2-1536x1025.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">Avinash Kaushik<\/h2><p class=\"elementor-image-box-description\">Bestselling Author, Analytics<br>\nChief Strategy Officer, HMM<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b777ed9 elementor-widget elementor-widget-text-editor\" data-id=\"b777ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/avinash\/about\/\">Learn More About Me<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t        <script>\n        jQuery( document ).ready( function( $ ) {\n            \/\/ Use .on('click', ...) as it is slightly more modern and flexible.\n            $( '.elementor-element-7180308' ).css( 'cursor', 'pointer' ).on( 'click', function(e) {\n                \n                var url = '\/avinash\/marketing-analytics-intersect-newsletter\/';\n\n                                    \/\/ Otherwise, open the link in the same tab.\n                    window.location.href = url;\n                            });\n        });\n        <\/script>\n        <div class=\"elementor-element elementor-element-7180308 e-con-full e-flex e-con e-child\" data-id=\"7180308\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d78431 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"6d78431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1448\" height=\"1086\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/tmai_newsletter_image_v2.png\" class=\"attachment-full size-full wp-image-9816\" alt=\"The Marketing &lt; &gt; Analytics Intersect Newsletter.\" srcset=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/tmai_newsletter_image_v2.png 1448w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/tmai_newsletter_image_v2-300x225.png 300w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/tmai_newsletter_image_v2-1024x768.png 1024w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/tmai_newsletter_image_v2-768x576.png 768w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">My Weekly Newsletter<\/h2><p class=\"elementor-image-box-description\">Bleeding-edge Marketing, Analytics &amp; Strategy - weekly. Outsmart AI disruption.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e091f1a e-con-full e-flex e-con e-child\" data-id=\"e091f1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-995f59a elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"995f59a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.webanalytics20.com\/\" target=\"_blank\" tabindex=\"-1\" rel=\"noopener\"><img decoding=\"async\" width=\"1659\" height=\"948\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-May-18-2026-09_03_45-PM.png\" class=\"attachment-full size-full wp-image-9815\" alt=\"Web Analytics 2.0 Book.\" srcset=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-May-18-2026-09_03_45-PM.png 1659w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-May-18-2026-09_03_45-PM-300x171.png 300w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-May-18-2026-09_03_45-PM-1024x585.png 1024w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-May-18-2026-09_03_45-PM-768x439.png 768w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-May-18-2026-09_03_45-PM-1536x878.png 1536w\" sizes=\"(max-width: 1659px) 100vw, 1659px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.webanalytics20.com\/\" target=\"_blank\" rel=\"noopener\">Web Analytics 2.0<\/a><\/h2><p class=\"elementor-image-box-description\">Shifts the focus from simple data reporting to customer-centric, multi-channel analysis and experimentation.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf824a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"abf824a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a58d2 elementor-widget elementor-widget-text-editor\" data-id=\"34a58d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Select Your Language<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27170c3 e-con-full e-flex e-con e-child\" data-id=\"27170c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc9dff1 e-con-full e-flex e-con e-child\" data-id=\"fc9dff1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89f4f52 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"89f4f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/Web-Analytics-2-0-Accountability-Centricity\/dp\/0470529393\/?tag=occsrazbyavik-20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/us.svg\" class=\"attachment-full size-full wp-image-9723\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f54382 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"4f54382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webanalytics20.it\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/it.svg\" class=\"attachment-full size-full wp-image-9724\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9304b elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"0a9304b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.altabooks.com.br\/web-analytics-2.0-a-arte-das-analises-de-web-and-a-ciencia-do-foco-no-cliente.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/br.svg\" class=\"attachment-large size-large wp-image-9725\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c1b9e elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"51c1b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.planetadelibros.com\/analitica-web-20-libro-49077.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/es.svg\" class=\"attachment-large size-large wp-image-9726\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2439f4e elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"2439f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/knihy.cpress.cz\/knihy\/pocitacova-literatura\/webdesign-tvorba-www-stranek\/webova-analytika-2-0-kompletni-pruvodce-analyzami-navstevnosti\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/cz.svg\" class=\"attachment-large size-large wp-image-9727\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b605575 e-con-full e-flex e-con e-child\" data-id=\"b605575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-202dab1 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"202dab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.eyrolles.com\/Informatique\/Livre\/web-analytics-2-0-mesurer-l-impact-de-votre-site-et-des-reseaux-sociaux-pour-optimiser-votre-activite-et-repondre-aux-attentes-de-vos-visiteurs-9782212128017\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/fr.svg\" class=\"attachment-large size-large wp-image-9728\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5dde16 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"c5dde16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/product.dangdang.com\/product.aspx?product_id=21087598\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/cn.svg\" class=\"attachment-large size-large wp-image-9729\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0abd1f4 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"0abd1f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dialektika.com\/books\/978-5-8459-1667-9.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/ru.svg\" class=\"attachment-large size-large wp-image-9730\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ef34c elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"24ef34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/helion.pl\/ksiazki\/web-analytics-2-0-swiadome-rozwijanie-witryn-internetowych-avinash-kaushik,webswi.htm\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/pl.svg\" class=\"attachment-large size-large wp-image-9731\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-994f6d3 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"994f6d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wileyindia.com\/web-analytics-2-0-the-art-of-online-accountability-science-of-customer-centricity.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/in.svg\" class=\"attachment-large size-large wp-image-9732\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce852e7 e-con-full e-flex e-con e-child\" data-id=\"ce852e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6099bee elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"6099bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.webanalyticshour.com\/\" target=\"_blank\" tabindex=\"-1\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1910\" height=\"1000\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/web-analytics-2-book.jpg\" class=\"attachment-full size-full wp-image-9721\" alt=\"Web Analytics An Hour A Day Book by Avinash Kaushik\" srcset=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/web-analytics-2-book.jpg 1910w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/web-analytics-2-book-300x157.jpg 300w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/web-analytics-2-book-1024x536.jpg 1024w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/web-analytics-2-book-768x402.jpg 768w, https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/web-analytics-2-book-1536x804.jpg 1536w\" sizes=\"(max-width: 1910px) 100vw, 1910px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.webanalyticshour.com\/\" target=\"_blank\" rel=\"noopener\">Web Analytics: An Hour A Day<\/a><\/h2><p class=\"elementor-image-box-description\">Learn to focus on actionable insights and cultural change rather than just tracking data.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71663ca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"71663ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5b716 elementor-widget elementor-widget-text-editor\" data-id=\"5b5b716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Select Your Language<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-414a28d e-con-full e-flex e-con e-child\" data-id=\"414a28d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1fec891 e-con-full e-flex e-con e-child\" data-id=\"1fec891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8adc0ab elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"8adc0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/dp\/0470130652\/ref=nosim\/?tag=occsrazbyavik-20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/us.svg\" class=\"attachment-large size-large wp-image-9723\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f66b9 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"a6f66b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/book.naver.com\/bookdb\/book_detail.php?bid=4689711\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/kr.svg\" class=\"attachment-large size-large wp-image-9734\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2af7f elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"1d2af7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.submarino.com.br\/books_productdetails.asp?Query=ProductPage&#038;ProdTypeId=1&#038;ProdId=21312789&#038;ST=SR#javascript\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/br.svg\" class=\"attachment-large size-large wp-image-9725\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000644d elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"000644d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/product.dangdang.com\/product.aspx?product_id=20375795\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/cn.svg\" class=\"attachment-large size-large wp-image-9729\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6e616 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"ec6e616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dialektika.com\/books\/978-5-8459-1480-4.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/ru.svg\" class=\"attachment-large size-large wp-image-9730\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64197cf e-con-full e-flex e-con e-child\" data-id=\"64197cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fffe91c elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"fffe91c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/helion.pl\/ksiazki\/web-analytics-2-0-swiadome-rozwijanie-witryn-internetowych-avinash-kaushik,webswi.htm\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/pl.svg\" class=\"attachment-large size-large wp-image-9731\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f2f90 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"75f2f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.co.jp\/exec\/obidos\/ASIN\/4798117897\/semarkezine-22\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/jp.svg\" class=\"attachment-large size-large wp-image-9735\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1784040 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"1784040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/product.dangdang.com\/product.aspx?product_id=21087598\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/jp.svg\" class=\"attachment-large size-large wp-image-9735\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188155 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"a188155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/product.dangdang.com\/product.aspx?product_id=21087598\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/jp.svg\" class=\"attachment-large size-large wp-image-9735\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e708e elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"35e708e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/product.dangdang.com\/product.aspx?product_id=21087598\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/05\/jp.svg\" class=\"attachment-large size-large wp-image-9735\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing, Analytics &amp; Strategy by Avinash Kaushik Latest Posts Browse All Articles Google&#8217;s Statistics: Heads They Win, Tails You Lose. [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9647","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/pages\/9647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/comments?post=9647"}],"version-history":[{"count":10,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/pages\/9647\/revisions"}],"predecessor-version":[{"id":10402,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/pages\/9647\/revisions\/10402"}],"wp:attachment":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/media?parent=9647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}