{"id":7479,"date":"2016-03-06T10:28:43","date_gmt":"2016-03-06T18:28:43","guid":{"rendered":"https:\/\/www.kaushik.net\/avinash\/?page_id=7479"},"modified":"2026-09-20T14:24:10","modified_gmt":"2026-09-20T21:24:10","slug":"marketing-analytics-intersect-newsletter","status":"publish","type":"page","link":"https:\/\/www.kaushik.net\/avinash\/marketing-analytics-intersect-newsletter\/","title":{"rendered":"Marketing Analytics Newsletter: TMAI by Avinash Kaushik"},"content":{"rendered":"<p>\n<\/p>\n<p>TMAI is a weekly marketing analytics newsletter for people who want to think more clearly about marketing, analytics, strategy, measurement, and AI &#8211; and navigate what comes next more successfully.<\/p>\n<p>Every edition is designed to help you solve real-world problems, see around corners, and make better decisions. I share practical frameworks, provocative ideas, and lessons you can put to work \u2014 without drowning you in data, jargon, or an endless collection of links.<\/p>\n<p>AI is rapidly reshaping our professions and the expectations placed on marketers and analysts. My aim with TMAI is to provide clarity amid that change: ideas that will help you strengthen your judgment, expand your skills, and think smart and move fast.<\/p>\n<p>You can subscribe to the Standard edition for free or choose TMAI Premium for the full weekly experience. <strong>100% of Premium subscription revenue is donated to charity.<\/strong><\/p>\n<h2 style=\"font-size: 20px; margin-top: 24px; margin-bottom: 12px;\">\nWhat You\u2019ll Get from This Marketing Analytics Newsletter<br \/>\n<\/h2>\n<p>TMAI is not a news digest. Each newsletter is <em>book chapter quality<\/em>, designed to make you better at the work you already do &#8211; and better prepared for the work that is coming next.<\/p>\n<p>Expect original frameworks, concrete examples, contrarian perspectives, and practical recommendations across Marketing, Analytics, Strategy, Measurement, and AI. The goal is simple: each edition should leave you with at least one idea that changes how you think, what you do, or the questions you ask.<\/p>\n<div class=\"ptsTableFrontedShell\">\r\n\t<!-- Style to display all tables correct-->\r\n\t<!-- this block will be remove in frontend.tables.editor.block.base after init -->\r\n\t<div class=\"ptsPreDisplayStyle\">\r\n\t\t<style>\r\n\t\t\t.ptsBlock {\r\n\t\t\t\topacity: 0;\r\n\t\t\t\tvisibility: hidden;\r\n\t\t\t}\r\n\t\t<\/style>\r\n\t<\/div>\r\n\t<div id=\"ptsBlock_38182\" data-original-id=\"7\" class=\"ptsBlock \" data-id=\"13\">\n\t\t\t<style type=\"text\/css\" class=\"ptsBlockStyle\">#ptsBlock_38182 {  width:100%;}\n\n#ptsBlock_38182 .ptsCol {      width:33.333333333333%;}\n\n#ptsBlock_38182 .ptsTableDescCol {    display: none;}\n\n#ptsBlock_38182 .ptsCol.ptsTableDescCol .ptsColFooter {\n\tvisibility: hidden;\n}\n\n#ptsBlock_38182 p {\n  margin: 0;\n}\n\n\/*Animations*\/\n#ptsBlock_38182 .ptsCol .ptsTableElementContent,\n#ptsBlock_38182 .ptsCol .ptsTableElementContent span {\n  transition: all 0.3s ease;\n    -webkit-transition: all 0.3s ease;\n    -moz-transition: all 0.3s ease;\n    -ms-transition: all 0.3s ease;\n    -o-transition: all 0.3s ease;\n}\n\n#ptsBlock_38182 .ptsCol.hover .ptsTableElementContent {\n  z-index: 101;\n  box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);\n  -webkit-box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);\n  -moz-box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);\n}\n\n#ptsBlock_38182 .ptsCol.hover .ptsTableElementContent {\n  z-index: 101;\n  box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);\n}\n\n\/** Template Style **\/\n#ptsBlock_38182 .ptsTableElementContent {\n    background:#fff;\n    border: solid 1px#f0f0f0;\n    box-shadow: 0 0 20px -2px #00000000;\n    position: relative;\n}\n\n#ptsBlock_38182 .ptsColHeader,\n#ptsBlock_38182 .ptsColDesc {\n    background:#fafafa;\n    padding: 40px 5px 30px 5px;\n  \tposition: relative;\n}\n\n#ptsBlock_38182 .ptsColDesc:before {\n\tcontent: '';\n  \tposition: absolute;\n  \tleft: 25%;\n  \tbottom: 0;\n  background-color:#333;\n  \theight: 1px;\n  \twidth: 50%;\n}\n\n#ptsBlock_38182 .ptsColHeader .ptsIcon i {\n\tfont-size: 55px;\n  \tcolor:#333;\n}\n\n#ptsBlock_38182 .ptsColHeader span,\n#ptsBlock_38182 .ptsColHeader p {\n    font-size: 28px;\n    color:#333;\n}\n\n#ptsBlock_38182 .ptsColDesc {\n    padding: 0 5px 20px 5px;\n}\n\n#ptsBlock_38182 .ptsRows {\n\tpadding-top: 20px;\n}\n\n#ptsBlock_38182 .ptsColDesc span,\n#ptsBlock_38182 .ptsColDesc p {\n    font-size: 24px;\n  \tcolor:#333;\n}\n\n#ptsBlock_38182 .ptsRows .ptsCell {\n  color:#333;\n}\n\n#ptsBlock_38182 .ptsRows .ptsCell span,\n#ptsBlock_38182 .ptsRows .ptsCell p {\n  font-size: 14px;\n}\n\n#ptsBlock_38182 .ptsColFooter {\n  padding: 20px 0 20px 0;\n}\n\n#ptsBlock_38182 .ptsColFooter .ptsActBtn a {\n    background-color:#fafafa;\n    text-decoration: blink;\n \tcolor:#fff;\n    font-size: 18px;\n    padding: 10px 20px;\n    border-radius: 4px;\n    position: relative;\n  \ttext-align: center;\n}\n\n#ptsBlock_38182 .ptsColFooter .ptsActBtn {\n\tmargin: 10px 0;\n  \ttext-align: center;\n}\n\n#ptsBlock_38182 .ptsColFooter .ptsActBtn a:before {\n    content: '';\n    position: absolute;\n    top: 0;\n    right: 0;\n    left: 0;\n    bottom: 0;\n    background-color: #fff;\n    opacity: 0;\n    transition: all .5s ease-out;\n}\n\n#ptsBlock_38182 .ptsColFooter .ptsActBtn a:hover:before {\n    opacity: .3;\n}<\/style>\n\t\t\t\t<div class=\"ptsBlockContent\"><div class=\"ptsContainer\">\n\t<div class=\"ptsColsWrapper ui-sortable\">\n\t\t<!-- Start Test Element -->\n\t\t\t\t<div class=\"ptsEl ptsCol ptsCol-0 ptsElWithArea ptsTableDescCol\" data-el=\"table_col_desc\" style=\"min-height: auto;width: 33.3333%\">\n\t\t\t<div class=\"ptsTableElementContent ptsElArea\">\n\t\t\t\t<div class=\"ptsColHeader ptsShow\" style=\"height: 125.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div data-icon=\"fa-pencil\" data-type=\"icon\" data-el=\"table_cell_icon\" class=\"ptsIcon ptsEl ptsElInput\"><i class=\"fa fa-2x ptsInputShell fa-pencil\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsColDesc ptsShow\" style=\"height: 151.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsEl\" data-el=\"table_cell_txt\" data-type=\"txt\"><p><span data-mce-style=\"\"> PLAN - PRICE <\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsRows ui-sortable\" style=\"height: auto\">\n\t\t\t\t\t<div class=\"ptsCell\" style=\"height: 433.2px\">\n\t\t\t\t\t\t<div class=\"ptsEl\" data-el=\"table_cell_txt\" data-type=\"txt\"><p><span data-mce-style=\"\">Description<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsColFooter ptsShow\" style=\"height: 99.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsActBtnWp\">\n\t\t\t\t\t\t\t<div class=\"ptsActBtn ptsEl ptsElInput\" data-el=\"btn\" data-bgcolor=\"#333\" data-bgcolor-elements=\"a\" data-bgcolor-to=\"bg\">\n\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"#\" class=\"ptsEditArea ptsInputShell\" style=\"font-size: 12px;background-color: #333\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsActBtnWp\">\n\t\t\t\t\t\t\t<div class=\"ptsActBtn ptsEl ptsElInput\" data-el=\"btn\" data-bgcolor=\"#333\" data-bgcolor-elements=\"a\" data-bgcolor-to=\"bg\">\n\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"#\" class=\"ptsEditArea ptsInputShell\" style=\"font-size: 14px;background-color: #333\">BUY NOW<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"ptsEl ptsCol ptsElWithArea ptsCol-1\" data-el=\"table_col\" style=\"min-height: auto;width: 33.3333%;position: relative;left: 0px;top: 0px\">\n\t\t\t<div class=\"ptsTableElementContent ptsElArea\">\n\t\t\t\t<div class=\"ptsColHeader ptsShow\" style=\"height: 125.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div data-icon=\"fa-stumbleupon\" data-type=\"icon\" data-el=\"table_cell_icon\" class=\"ptsIcon ptsEl ptsElInput\"><i class=\"fa fa-2x ptsInputShell fa-stumbleupon\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsColDesc ptsToggle ptsShow\" style=\"height: 151.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsEl\" data-el=\"table_cell_txt\" data-type=\"txt\"><p style=\"text-align: center\" data-mce-style=\"text-align: center;\"><span data-mce-style=\"\">TMAI&nbsp;Standard<\/span><\/p><p style=\"text-align: center\" data-mce-style=\"text-align: center;\"><span data-mce-style=\"\">Free<br>~<br><span style=\"font-size: 10pt;color: #f90707\" data-mce-style=\"font-size: 10pt; color: #f90707;\">(Email Freq: 10x \/ Year)<\/span><\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsRows ptsToggle ui-sortable\" style=\"height: auto\">\n\t\t\t\t\t<div class=\"ptsCell\" style=\"height: 433.2px\">\n\t\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t\t<div class=\"ptsEl\" data-el=\"table_cell_txt\" data-type=\"txt\"><div class=\"rpt_feature rpt_feature_1-0\" style=\"line-height: 1.6em;padding: 5px 16px;border-bottom: 1px dotted lightgrey;font-family: Arial, Helvetica, sans-serif;text-align: center;color: black\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\"><span style=\"font-size: 42.6667px;text-align: center;color: #bdbdbd\" data-mce-style=\"font-size: 42.6667px; text-align: center; color: #bdbdbd;\">-<\/span><br><\/div><div class=\"rpt_feature rpt_feature_1-1\" style=\"line-height: 1.6em;padding: 5px 16px;border-bottom: 1px dotted lightgrey;font-family: Arial, Helvetica, sans-serif;text-align: center;color: black\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\"><span style=\"color: #bdbdbd;font-size: 42.6667px;text-align: center\" data-mce-style=\"color: #bdbdbd; font-size: 42.6667px; text-align: center;\">-<\/span><br><\/div><div class=\"rpt_feature rpt_feature_1-2\" style=\"line-height: 1.6em;padding: 5px 16px;border-bottom: 1px dotted lightgrey;font-family: Arial, Helvetica, sans-serif;text-align: center;color: black\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\"><span style=\"color: #bdbdbd;font-size: 42.6667px;text-align: center\" data-mce-style=\"color: #bdbdbd; font-size: 42.6667px; text-align: center;\">-<\/span><br><\/div><div class=\"rpt_feature rpt_feature_1-3\" style=\"line-height: 1.6em;padding: 5px 16px;border-bottom: 1px dotted lightgrey;font-family: Arial, Helvetica, sans-serif;text-align: center;color: black\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\"><span style=\"color: #bdbdbd;font-size: 42.6667px;text-align: center\" data-mce-style=\"color: #bdbdbd; font-size: 42.6667px; text-align: center;\">-<\/span><br><\/div><div class=\"rpt_feature rpt_feature_1-4\" style=\"line-height: 1.6em;padding: 5px 16px;border-bottom: 1px dotted lightgrey;font-family: Arial, Helvetica, sans-serif;text-align: center;color: black\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">No Advertising<\/div><div class=\"rpt_feature rpt_feature_1-5\" style=\"line-height: 1.6em;padding: 5px 16px;border-bottom: 1px dotted lightgrey;font-family: Arial, Helvetica, sans-serif;text-align: center;color: black\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">No Clickbait<\/div><div class=\"rpt_feature rpt_feature_1-6\" style=\"line-height: 1.6em;padding: 5px 16px;border-bottom: 1px dotted lightgrey;font-family: Arial, Helvetica, sans-serif;text-align: center;color: black\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">No BS<\/div><div class=\"rpt_feature rpt_feature_1-7\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; text-align: center; color: #000000; font-family: Arial, Helvetica, sans-serif;\"><span style=\"color: #bdbdbd;font-size: 42.6667px;text-align: center\" data-mce-style=\"color: #bdbdbd; font-size: 42.6667px; text-align: center;\">-<\/span><br><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsColFooter ptsToggle ptsShow\" style=\"height: 99.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsActBtnWp\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsActBtnWp\">\n\t\t\t\t\t\t\t<div class=\"ptsActBtn ptsEl ptsElInput\" data-el=\"btn\" data-bgcolor=\"#333\" data-bgcolor-elements=\"a\" data-bgcolor-to=\"bg\">\n\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.kaushik.net\/avinash\/tmai-standard-subscription\/\" class=\"ptsEditArea ptsInputShell\" style=\"font-size: 14px;background-color: #333333\" data-lt-tmp-id=\"lt-184132\" spellcheck=\"false\" data-gramm=\"false\">Subscribe Now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t<!-- End Test Element -->\n\t<div class=\"ptsEl ptsCol ptsElWithArea ptsCol-2\" data-el=\"table_col\" style=\"min-height: auto;width: 33.3333%\" data-badge-badge_name=\"Discount!\" data-badge-badge_bg_color=\"#000000ff\" data-badge-badge_txt_color=\"#ffffffff\" data-badge-badge_pos=\"left\" data-enb-badge=\"1\">\n\t\t\t<div class=\"ptsTableElementContent ptsElArea\">\n\t\t\t\t<div class=\"ptsColHeader ptsShow\" style=\"height: 125.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div data-icon=\"fa-compass\" data-type=\"icon\" data-el=\"table_cell_icon\" class=\"ptsIcon ptsEl ptsElInput\"><i class=\"fa fa-2x ptsInputShell fa-compass\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsColDesc ptsToggle ptsShow\" style=\"height: 151.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsEl\" data-el=\"table_cell_txt\" data-type=\"txt\"><p style=\"text-align: center\" data-mce-style=\"text-align: center;\"><span data-mce-style=\"\">TMAI Premium<\/span><\/p><p style=\"text-align: center\" data-mce-style=\"text-align: center;\"><span data-mce-style=\"\">$10 \/ Month<\/span><\/p><p style=\"text-align: center\" data-mce-style=\"text-align: center;\">~<\/p><p style=\"text-align: center\" data-mce-style=\"text-align: center;\"><span style=\"color: #f90707;font-size: 13.3333px;text-align: center\" data-mce-style=\"color: #f90707; font-size: 13.3333px; text-align: center;\">(Email Freq: 50x \/ Year)<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsRows ptsToggle ui-sortable\" style=\"height: auto\">\n\t\t\t\t\t<div class=\"ptsCell\" style=\"height: 433.2px\">\n\t\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t\t<div class=\"ptsEl\" data-el=\"table_cell_txt\" data-type=\"txt\"><div class=\"rpt_feature rpt_feature_1-0\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\"><span style=\"color: #bdbdbd;font-size: 42.6667px;text-align: center\" data-mce-style=\"color: #bdbdbd; font-size: 42.6667px; text-align: center;\">-<\/span><br><\/div><div class=\"rpt_feature rpt_feature_1-1\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">100% TMAI revenue<br>donated to charity<\/div><div class=\"rpt_feature rpt_feature_1-2\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">Members-only Q&A<br>(email & possibly VC)<\/div><div class=\"rpt_feature rpt_feature_1-3\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">More access<br>to classic newsletters<\/div><div class=\"rpt_feature rpt_feature_1-4\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">No Advertising<\/div><div class=\"rpt_feature rpt_feature_1-5\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">No Clickbait<\/div><div class=\"rpt_feature rpt_feature_1-6\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">No BS<\/div><div class=\"rpt_feature rpt_feature_1-7\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\"><span style=\"color: #bdbdbd;font-size: 42.6667px;text-align: center\" data-mce-style=\"color: #bdbdbd; font-size: 42.6667px; text-align: center;\">-<\/span><\/div><div class=\"rpt_feature rpt_feature_1-7\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\"><br><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsColFooter ptsToggle ptsShow\" style=\"height: 99.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsActBtnWp\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsActBtnWp\">\n\t\t\t\t\t\t\t<div class=\"ptsCell ptsTog\" style=\"height: 56px\">\n\t\t\t\t\t\t<div class=\"ptsCell ptsTog\" style=\"height: 56px\">\n\t\t\t\t\t\t<div class=\"ptsActBtn ptsEl ptsElInput\" data-el=\"btn\" data-bgcolor=\"#333\" data-bgcolor-elements=\"a\" data-bgcolor-to=\"bg\" id=\"checkout-button-price_1H38KjHXBxbakDyAUy4QhZow\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/buy.stripe.com\/5kQbJ1fSM9f299y50z67S02\" class=\"ptsEditArea ptsInputShell\" style=\"font-size: 12px;background-color: #333333\" data-lt-tmp-id=\"lt-851061\" spellcheck=\"false\" data-gramm=\"false\" target=\"_blank\" rel=\"noopener\">SUBSCRIBE NOW<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"ptsColBadge ptsColBadge-left\" style=\"left: 0px;top: 0px;width: 30px;height: 86px;display: none\"><div class=\"ptsColBadgeContent\" style=\"background-color: #000000;color: #ffffff;width: auto;display: block;font-size: 15px;line-height: normal;position: absolute;top: 86px;left: 0px\">Discount!<\/div><\/div><\/div>\n\t\t<\/div><div class=\"ptsEl ptsCol ptsElWithArea ptsCol-3\" data-el=\"table_col\" style=\"min-height: auto;width: 33.3333%\" data-badge-badge_name=\"Discount!\" data-badge-badge_bg_color=\"#000000ff\" data-badge-badge_txt_color=\"#ffffffff\" data-badge-badge_pos=\"left\" data-enb-badge=\"1\">\n\t\t\t<div class=\"ptsTableElementContent ptsElArea\">\n\t\t\t\t<div class=\"ptsColHeader ptsShow\" style=\"height: 125.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div data-icon=\"fa-diamond\" data-type=\"icon\" data-el=\"table_cell_icon\" class=\"ptsIcon ptsEl ptsElInput\"><i class=\"fa fa-2x ptsInputShell fa-diamond\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsColDesc ptsToggle ptsShow\" style=\"height: 151.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsEl\" data-el=\"table_cell_txt\" data-type=\"txt\"><p style=\"text-align: center\" data-mce-style=\"text-align: center;\"><span data-mce-style=\"\">TMAI Premium<\/span><\/p><p style=\"text-align: center\" data-mce-style=\"text-align: center;\"><span data-mce-style=\"\">$100 \/ Year<\/span><\/p><p style=\"text-align: center\" data-mce-style=\"text-align: center;\">~<\/p><p style=\"text-align: center\" data-mce-style=\"text-align: center;\"><span style=\"color: #f90707;font-size: 13.3333px;text-align: center\" data-mce-style=\"color: #f90707; font-size: 13.3333px; text-align: center;\">(Email Freq: 50x \/ Year)<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsRows ptsToggle ui-sortable\" style=\"height: auto\">\n\t\t\t\t\t<div class=\"ptsCell\" style=\"height: 433.2px\">\n\t\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t\t<div class=\"ptsEl\" data-el=\"table_cell_txt\" data-type=\"txt\" data-lt-tmp-id=\"lt-279313\" data-gramm=\"false\"><div class=\"rpt_feature rpt_feature_1-0\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">Money-back <br>Guarantee*<br><\/div><div class=\"rpt_feature rpt_feature_1-1\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">100% TMAI revenue<br>donated to charity<\/div><div class=\"rpt_feature rpt_feature_1-2\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">Members-only Q&A<br>(email & possibly VC)<\/div><div class=\"rpt_feature rpt_feature_1-3\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">More access<br>to classic newsletters<\/div><div class=\"rpt_feature rpt_feature_1-4\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">No Advertising<\/div><div class=\"rpt_feature rpt_feature_1-5\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">No Clickbait<\/div><div class=\"rpt_feature rpt_feature_1-6\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;border-bottom: 1px dotted lightgrey;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; border-bottom: 1px dotted lightgrey; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">No BS<\/div><div class=\"rpt_feature rpt_feature_1-7\" style=\"line-height: 1.6em;padding: 5px 16px;text-align: center;color: #000000;font-family: Arial, Helvetica, sans-serif\" data-mce-style=\"line-height: 1.6em; padding: 5px 16px; font-family: Arial, Helvetica, sans-serif; text-align: center; color: black;\">One time payment<br>(lower transaction costs)<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ptsColFooter ptsToggle ptsShow\" style=\"height: 99.2px\">\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsActBtnWp\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"ptsTog\">\n\t\t\t\t\t\t<div class=\"ptsActBtnWp\">\n\t\t\t\t\t\t\t<div class=\"ptsCell ptsTog\" style=\"height: 56px\">\n\t\t\t\t\t\t<div class=\"ptsActBtn ptsEl ptsElInput\" data-el=\"btn\" data-bgcolor=\"#333\" data-bgcolor-elements=\"a\" data-bgcolor-to=\"bg\" id=\"checkout-button-price_1H38TdHXBxbakDyAq5RLLjeQ\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/buy.stripe.com\/8x2aEX8qk2QEadCgJh67S03 \" class=\"ptsEditArea ptsInputShell\" style=\"font-size: 12px;background-color: #333333\" data-lt-tmp-id=\"lt-972561\" spellcheck=\"false\" data-gramm=\"false\" target=\"_blank\" rel=\"noopener\">SUBSCRIBE NOW<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"ptsColBadge ptsColBadge-left\" style=\"left: 0px;top: 0px;width: 30px;height: 86px\"><div class=\"ptsColBadgeContent\" style=\"background-color: #000000;color: #ffffff;width: auto;display: block;font-size: 15px;line-height: normal;position: absolute;top: 86px;left: 0px\">Discount!<\/div><\/div><\/div>\n\t\t<\/div><\/div>\n\t<div style=\"clear: both\"><\/div>\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\r\n\n<div id=\"error-message\"><\/div>\n<p>&nbsp;<\/p>\n<p>[Existing subscriber updating your card? If Stripe sent you here to update your payment details, use the Subscribe Now link above to sign up again. Your old subscription will be deleted.]<\/p>\n<p><strong>The TMAI Premium 10x Value Guarantee<\/strong><\/p>\n<p>An annual TMAI Premium subscription is $100. My promise is simple: You&#8217;ll get 10x that value ($1,000+) over the course of the year.<\/p>\n<p>That value might show up in many ways: a better decision at work, stronger analytical or strategic skills, a successful interview, a promotion or compensation increase, a certification passed more easily, a stronger presentation, greater confidence in how you approach difficult problems &#8211; or your mother noticing that you seem happier at work.<\/p>\n<p>If, after a year, you genuinely believe TMAI failed to deliver 10x the subscription price, tell me. Your $100 will be refunded.<\/p>\n<p>I can make that promise because my objective is not to maximize newsletter revenue. 100% of Premium subscription revenue is donated to charity.<\/p>\n<p>Your subscription helps support organizations working in civil rights, early childhood education, and humanitarian relief, including [UNOCHA].<\/p>\n<p>So when you subscribe to TMAI Premium, I hope two things happen: you become materially better at your work, and together we turn that value into something useful for others.<\/p>\n<h2 style=\"font-size: 20px; margin-top: 28px; margin-bottom: 12px;\">\nLongtime TMAI Subscriber Case Study.<br \/>\n<\/h2>\n<blockquote><p>&#8220;TMAI is one of the few subscriptions I\u2019ve maintained over the years, and I always look forward to reading the latest issue.<\/p>\n<p>I\u2019ve been promoted four times at my current company, my compensation has tripled, and I\u2019ve become a Director. The frameworks and philosophies discussed in the newsletter gave me a major leg up in landing my current role, and colleagues regularly tell me I have one of the more analytical minds in the organization.<\/p>\n<p>I\u2019ve also been invited to speak at our local startup conference two years in a row.<\/p>\n<p>And yes \u2014 my mom has noticed that I seem happier at my job. Confirmed. :)&#8221;<\/p><\/blockquote>\n<p>See you in your inbox.<\/p>\n<div style=\"text-align: center;\">\n  <img decoding=\"async\" src=\"https:\/\/www.kaushik.net\/avinash\/wp-content\/uploads\/2026\/09\/marketing_analytics_newsletter_avinash_kaushik_2.png\"\n       alt=\"Marketing Analytics Newsletter by Avinash Kaushik\"\n       style=\"max-width: 100%; height: auto;\" \/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TMAI is a weekly marketing analytics newsletter for people who want to think more clearly about marketing, analytics, strategy, measurement, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7479","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/pages\/7479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/comments?post=7479"}],"version-history":[{"count":10,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/pages\/7479\/revisions"}],"predecessor-version":[{"id":10449,"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/pages\/7479\/revisions\/10449"}],"wp:attachment":[{"href":"https:\/\/www.kaushik.net\/avinash\/wp-json\/wp\/v2\/media?parent=7479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}