{"id":2,"date":"2006-05-16T16:00:00","date_gmt":"2006-05-17T00:00:00","guid":{"rendered":""},"modified":"2025-06-28T18:42:15","modified_gmt":"2025-06-29T01:42:15","slug":"about","status":"publish","type":"page","link":"https:\/\/www.kaushik.net\/avinash\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p>There are three things I wanted to share on my &#8220;About&#8221; page: A bit about me, a bit about who got me going, and a bit about the blog&#8217;s inspiration.<\/p>\n<p>On 14 May 2006 when I started this blog the info on this page was simple: &#8220;Director of Research &amp; Analytics at Intuit, Web Analytics.&#8221;<\/p>\n<p>Things have evolved a smidgen since then. Here&#8217;s the latest&#8230;.<\/p>\n<p><strong><span style=\"color: blue;\">About Me:<\/span><\/strong><\/p>\n<p>I am. . .<\/p>\n<ul>\n<li>The Chief Strategy Officer at <a href=\"https:\/\/www.humanmademachine.com\/\">Human Made Machine<\/a>, and a Consultant: Brand Strategy &#038; Marketing Transformation at <a href=\"https:\/\/www.tapestry.com\/our-brands\/\">Tapestry<\/a><\/li>\n<li>The author of two best selling books: <a href=\"https:\/\/www.amazon.com\/dp\/0470529393\/?tag=occsrazbyavik-20\/\">Web Analytics 2.0<\/a>, <a href=\"https:\/\/www.amazon.com\/dp\/0470130652\/ref=nosim\/?tag=occsrazbyavik-20\">Web Analytics: An Hour A Day<\/a><\/li>\n<li>The publisher of a weekly newsletter: <a href=\"https:\/\/www.kaushik.net\/avinash\/marketing-analytics-intersect-newsletter\/\">The Marketing &lt; &gt; Analytics Intersect<\/a>.<br \/>\n(100% of the proceeds from my books and newsletter are donated to charity &#8211; $1.7 million, and counting as of Dec 2024)<\/li>\n<\/ul>\n<p>I was&#8230;<\/p>\n<ul>\n<li>The Sr. Director Global Analytics and Digital Marketing Evangelist for <a href=\"https:\/\/www.google.com\">Google<\/a><\/li>\n<li>The Co-Founder and Chief Education Officer for <a href=\"https:\/\/www.marketmotive.com\/?utm_source=blogs&amp;utm_medium=occamsrazor&amp;utm_campaign=startuppromo\">Market Motive<\/a><\/li>\n<\/ul>\n<p>I am on the Board of Advisors for. . .<\/p>\n<ul>\n<li><a href=\"https:\/\/www.mediaimpactproject.org\/\">USC Annenberg School for Communication and Journalism<\/a> (Media Impact Project)<\/li>\n<li><a href=\"https:\/\/unex.uci.edu\/certificates\/it\/web_intel\/\">University of California Irvine<\/a> (Web Intelligence Certificate program, go education!)<\/li>\n<li><a href=\"https:\/\/www.rotmancrm.com\/\">University of Toronto<\/a> (Social CRM program, Rotman Center for CRM Excellence)<\/li>\n<\/ul>\n<p>I am honored to have received these awards. . .<\/p>\n<ul>\n<li>Statistical Advocate of the Year from the American Statistical Association<\/li>\n<li>Rising Star award from the Direct Marketing Educational Foundation<\/li>\n<li>Most Influential Industry Contributor from the Web Analytics Association<\/li>\n<li>Featured in the &#8220;<a href=\"https:\/\/www.pioneersofdigital.com\/about-book\/about-pioneers\/avinash-kaushik\" target=\"_blank\" rel=\"noopener\">Pioneers of Digital<\/a>&#8221; book.<\/li>\n<\/ul>\n<p>I love teaching and speaking and changing mindsets. . .<\/p>\n<ul>\n<li><strong>Conferences<\/strong>: Digital Innovation Day, Colloquy Loyalty Summit, Be-Wizard Web Marketing, O&#8217;Reilly Strata, Monaco Media Forum, JMP Innovators&#8217; Summit, Search Engine Strategies, eMetrics, Ad-Tech, iCitizen etc (<a href=\"https:\/\/www.kaushik.net\/avinash\/speaking-engagements\">Current Speaking Engagements<\/a>)<\/li>\n<li><strong>Universities<\/strong>: Stanford University, University of Utah, University of Virginia, Santa Clara University, VCU Brandcenter etc (I am also an Associate Instructor at the <a href=\"https:\/\/www.tech.ubc.ca\/webanalytics\/\">University of British Columbia<\/a>!)<\/li>\n<li><strong>Companies<\/strong>: IBM, Unilever, AOL, L&#8217;Or\u00e9al, Time Warner, AutoDesk, Vanguard, Toyota, Google etc<\/li>\n<\/ul>\n<p>I am on. . .<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/akaushik\" rel=\"me\">LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/avinash\" rel=\"me\">Twitter<\/a>, and of course email: blog at kaushik dot net<\/li>\n<\/ul>\n<p>I was on. . .<\/p>\n<ul>\n<li>The board of directors of the Web Analytics Association<\/li>\n<li>The advisory board of iPerceptions, Coradiant, and ClickEquations<\/li>\n<\/ul>\n<p><strong><span style=\"color: blue;\">About the Blog&#8217;s Start:<\/span><\/strong><\/p>\n<p>I met <a href=\"https:\/\/www.andybeal.com\/\">Andy Beal<\/a> at the Frost &amp; Sullivan event where I spoke in early 2006. At that conference he played a key role in convincing me of the value of blogging and even offered to help me with anything I needed.<\/p>\n<p>Andy gets all the credit in the world for getting me into blogging, for that I will remain eternally grateful to him.<\/p>\n<p><strong><span style=\"color: blue;\">About the Blog&#8217;s Spirit:<\/span><\/strong><\/p>\n<p>Guy Kawasaki&#8217;s early blog posts were very influential for me in terms of what this blog became. Specifically, two things outlined in his blogging &#8220;principles&#8221; post<\/a>:<\/p>\n<ol>\n<li><strong>&#8220;Eat like a bird, and poop like an elephant.&#8221;<\/strong>&#8211; Japanese Quote.This really connects with me. I have learned a lot from others and my hope with my blog is to share back with the world, to the extent that I can, in my core area of expertise.<\/li>\n<li><strong>Think &#8220;book&#8221; not &#8220;diary.&#8221;<\/strong>I have come to believe that this is probably the best way to be successful in blogosphere.<\/li>\n<\/ol>\n<p>[Interesting side note: While I followed this second principle from day one of this blog, never in my wildest dreams did I imagine it would ever actually become a book published by Wiley!]<\/p>\n<p>I hope you find the blog to be of value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are three things I wanted to share on my &#8220;About&#8221; page: A bit about me, a bit about who 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