{"version":"1.0","provider_name":"Occam&#039;s Razor by Avinash Kaushik","provider_url":"https:\/\/www.kaushik.net\/avinash","author_name":"Avinash Kaushik","author_url":"https:\/\/www.kaushik.net\/avinash\/author\/avinash-kaushik\/","title":"Multichannel Analytics- Tracking Online Impact Of Offline Campaigns","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"SOefuuTC1D\"><a href=\"https:\/\/www.kaushik.net\/avinash\/multichannel-analytics-tracking-online-impact-offline-campaigns\/\">Multichannel Analytics- Tracking Online Impact Of Offline Campaigns<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.kaushik.net\/avinash\/multichannel-analytics-tracking-online-impact-offline-campaigns\/embed\/#?secret=SOefuuTC1D\" width=\"600\" height=\"338\" title=\"&#8220;Multichannel Analytics- Tracking Online Impact Of Offline Campaigns&#8221; &#8212; Occam&#039;s Razor by Avinash Kaushik\" data-secret=\"SOefuuTC1D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.kaushik.net\/avinash\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"True multichannel measurement comes from understanding not just impact of online on the offline channel but also the impact of offline campaigns and media strategies online. This article shares how to do that precisely."}