In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible […]
You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
Yes, data is important. Helps make marketing better. Makes for smart organizations. Blah, blah, blah. You know the drill: Measure. Find insights. Take action. (Or die trying.) Ascend to corporate heaven. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the […]
Via 
Recent Comments